Effective photography marketing is as important in photography industry as creativity and skills of a photographer. You will find the best professionals in image making and photography management in our Spotlight Magazines dedicated to Photographers’ Agents.
The magazines feature the best photographers’ agents working in the advertising industry worldwide. These gifted head hunters always keep an eye on talented and creative photographers to bring you the best this industry offers. From still life, sport, fashion, food and drink, to beauty, lifestyle, travel and architecture, our Spotlight Magazines cover all the aspects of photography!
All professional photographers´ agents featured in our magazines are among the best representation companies and have been collaborating with prestigious brands worldwide, including Philips, New Balance, Jaguar, Jimmy Choo, Mercedes and Ray-Ban. Representing diverse range of exceptionally talented photographers they work both with award-winning photographers and emerging artists.
Over the years, we have built a strong reputation publishing the most qualitative content in our Spotlight Magazines. Production Paradise released its first Spotlight on Photographers’ Agents back in 2005 and now publishes three editions a year. Art buyers, creative directors and photographers in search of an agent use the Photographer´s Agents issues as a source of inspiration, bookmarking each new release to find the best professionals worldwide.
Niall Horton-Stephens has over 25 years of experience in representing photographers and we had a pleasure to feature Horton-Stephens represented talents’ work in our magazines for over 10 years: “We work very hard to maintain and enhance the quality and relevance of our “product”, our stable of photographers. We work very hard to make our website supremely easy to use whilst being full of features. All of this however is a waste of time if we don’t get all of this hard work in front of the right people. This was true when we used to spend more time going out showing physical folios and it’s even truer now in our digital age. For us, Production Paradise makes those connections worldwide. It shows people who know us what we’re doing and it reaches out to people who don’t know us (yet), giving us the opportunity to put our work in front of them when they would otherwise remain unaware of our existence.”
We asked Lisa Pritchard, one of the UK’s leading photo agents about being a photographers’ agent:
“On the agent side of things, we choose our talent carefully to fit in with LPA; we have to love their work, think we’ll like working with them and the work needs to be right for our clients. It is actually rare that it doesn’t work out with the photographers we choose to represent, but when it doesn’t that can be disappointing. It can also frustrating to sometimes see incredible talent not being as busy as we feel they should. Sometimes this can just be down to their genre or style of work not being quite commercial enough and occasionally it can be down to the photographer’s attitude and efforts, it’s a very competitive market so all the boxes need to be ticked.
Generally though it’s a great business to be in. No two days are the same. It’s fantastic to work on so many great briefs and with so many (mostly!) nice, creative people. It’s also really enjoyable seeing the whole shoot process through from recommending a photographer to seeing the final campaign. And it’s really great to be such an integral part of developing photographers’ careers, not to mention spending so much time looking at fantastic images.”
Emma Buckland, founder of Cape Town-based photo agency Agent Emma shares her thought about Production Paradise:
“I discovered Production Paadise about 15 years ago. It was a first tool available for an art buyer or producer, or someone in production, to be able to go to one web space, where you can find everything on your fingertips. Every country was available with every kind of creative person. I receive Spotlight Magazines via email, it’s an amazing tool. They showcase creative talent available to you. It’s great to be able to share it with my photographers, to see what’s happening, what’s trending,
Production Paradise is helpful for Agent Emma, it allows us to receive the updates, it’s so important to stay on current trend. Running a successful photo agency, you need the right marketing tool. Production Paradise is that right marketing tool for us.”
“Production Paradise is the future of promotion and source for photographers, moving image makers and all production resources. The website is very well designed and you can easily navigate to find exactly what you're looking for. Our listing and Showcase features have led to inquiries and work from all around the world,” – says Jamie Stephen, founder of London-based photographers’ agency - Jamie Stephen Represents.
You can find full interviews with Niall Horton-Stephens, Lisa Pritchard, Emma Buckland, Jamie Stephen and other photographers’ agents on our blog. You can also find best photo agencies worldwide on our directory.