Gummi Thor is a Reykjavik-based commercial, editorial and portrait photographer.

He is first and foremost a storyteller, celebrating personality and creativity with his theatrical and cinematic looks. With more than 12 years of experience, his skillful use of light, colour and moods creates strong visuals with a three-dimensional contrast.  

Working as a commercial director he has developed ways to direct people with ease and comfort in front of the camera.

Gummi has a long history of collaborating with clients and brands to find the right stories and visuals for the desired briefs and business goals.

His hope is always that the passion for the job shines through in the final picture.

Gummi Thor is an advertising photographer based in Reykjavík, Iceland. His focus is on elevating the visual experience for the audience with dynamic storytelling and detailed lighting.

His creativity and spirit are his driving force, pushing him to come up with new ways to look at the world of advertising and finding a collaborative solution to make his images interesting.

Gummi Thor has a long history of collaborating with clients and brands to find the right visuals and stories for the desired briefs and business goals.

Clients include Vodafone, Icelandair, Dominos, Arionbank, KFC among others. 

“Solving problems is the fun part of being an advertising photographer.”

“Photography is my language, people are my subjects and creativity is my spirit.” 

Gummi Thor is an advertising, portrait and lifestyle photographer that has worked with brands like Vodafone, Icelandair, Dominos, Arionbank, KFC, DutyFree, RVK studios, Pfaff, Reykjavik Pride and The Icelandic Red Cross.

For 12 years Gummi Thor has collaborated with clients and brands to find the right stories and visuals for the desired briefs and business goals. His style is cinematic and colourful but also a bit dramatic like his homeland's nature.

Gummi Thor is based in Reykjavík, Iceland, but available worldwide.