Amsterdam-based Annelore van Herwijnen's photography can be described as "feel-good lifestyle" with a focus on sports, kids and family time.

"To get the moments I have in mind, I create natural situations. It must look real and have that good vibe and fun. It’s about the right moment.  I have the pleasure to work with a great team, which adds to the atmosphere on the set and results in strong photos."

Friends and family, music, food and drinks, plants, longboards, the sun, Vans, Shazam app, sports, Buenos Aires, ShakeItPhoto app, and New York's Meat Packing District are among the things that inspire Annelore.

Clients include Joolz (strollers), Promovendum (insurance), Novotel, Samsung and Lipton. This Showcase highlights a selection of her recent campaign work.