In 2002 Johan founded Limelight-today, specialized in food photography and car photography. In the year 2007 he began to work with cgi technology working for car brands like Audi. For Gazprom he has done a great cgi job in Russia, visualizing their petrol stations. A few years ago Johan shot his first moving images.

As a food photographer and cinematographer he wishes to establish a particular style. That style must be fairly aesthetic, and to some extent polished, but the main idea about, let's say food, is that it must be very tasty and mouth watering!

Beside food photography he likes to shoot people and stills. Studio or location work, Johan loves to walk on the ultimate edge. Sports wise Johan is also an ultra runner, 80 kilometers are a normal distance for him. So yes we can say where other photographers might stop he will continue.