Simeon loves photography. He has an exquisite eye for detail and knows how to bring the best out of a subject, especially fancy automobiles, expensive toasters and New York Yankees star Curtis Granderson.

He has exposed and composed stunning work for Air NZ, Genesis Energy, Mazda, New World, Top Gear, Vodafone, Westpac and The Warriors.

"Patient by name and by nature, Simeon’s process is methodical, clinical and always personable, which is a remarkable combination in anyone, let alone a photographer. Simeon loves people. This is reflected in and off camera. His shoots are effortlessly enjoyable and after working with him for four years it never fails to amaze me how far he goes for people. This genuine gift is what makes Simeon such a brilliant photographer and the underlying truth that gives weight to his work."