Sudhir believes that today and even more in the future photography is not about being genre specific but about being multi genre. And with an inter disciplinary approach, it can help businesses build focused perceptions in consumer minds.

Believing that the success of a creative artist lies in their ability to provide solutions, Sudhir armed with his punning sense of humor, crazy fetish for knowledge of the art and sciences and an obsessive yearning to make photography more meaningful, loves it when brands come to him with challenges.

As a visual strategist he is constantly developing photography techniques to help brands and businesses connect effectively with the millennial mindset. The approach helps actually to create a more focused-to-the-relevant audience photography that actually results in consumers buying into it.

His philosophy has always been to create value beyond what a pretty picture does. As a modern photographer, he helps a brand by collaborating with the multiple stakeholders who contribute towards building of the brand, to create a visual message design that can have the desired influence and impact. Therefore the “clarity” of his visual strategy approach involves engaging with stakeholders – from investors to customers – and then execute it with the authenticity in execution of the moments he experiences with them.