"From the old Minolta of my adolescence to the medium format digital cameras of today, I have tried to create the reality that light suggests to me when it plays with the shapes of the world, rather than create copies of what lies in front of us.

Advertising and commercial photography should not be an exception, the eye of the photographer and all the technology are meaningless if you do not involve yourself in showing the idea that awakens us to reality and/or the assignment in front of you. Without this involvement, we do a disservice to our profession and to the clients who entrusts us with their projects.

The tools we use vary, from analogue film to the digital world or the creation of computer images. That, rather than departing from the objective of giving our vision of the world, should encourage us to continue learning and improving."