AI + Traditional Artistry

Of late, I've been using AI with my traditional workflow to craft hyper-realistic backgrounds that are placed in the physical sets along with the products and the foreground elements during the shoot, where everything is captured in-camera in real-time for a seamless integration! My carefully curated AI production allows me to unlock endless possibilities to flawlessly place products in the desired environments with minimal production and great efficiency, while still having absolute in-camera control on refining every single detail in real-time during the shoot! 

My Style is Realistic, Bold and Immersive

I specialize in capturing the essence of drinks and liquids with unparalleled detail. From the tantalizing fizz of a perfectly poured beer to the glistening beads of condensation on a chilled cocktail, my photos invite you to experience the taste sensation with more than just your eyes. Each image is meticulously crafted to evoke an irresistible urge to reach out and indulge in the moment.

For over 13 years, I have been shooting advertising campaigns collaborating with top brands, ad agencies and luxury boutique businesses like Diageo, The Body Shop, L’Oréal Paris, Oriflame-Sweden, Publicis, HS Ad, Edelman etc. for all kinds of project scopes and sizes, where my images have been used in prime shopping malls, luxe retail stores, airports, for ads in magazines like Elle, Vogue, Cosmopolitan, for social media campaigns, on hoardings & banners, and various other advertising platforms.

For a deeper look into my work and behind-the-scenes processes, please visit my website, or if you have a project in mind where you would like to discuss my AI-Production workflow, please drop me a line – let's bring your vision to life!