Lucho Vidales is a photographer and director working worldwide, blurring the lines between editorial and advertising photography. From the beginning of his career, he has repeatedly taken part in fast-paced productions which often involve renowned personalities. He strives to bring great energy on set and makes sure whoever is on the other side of his lens has a great time.

During lockdown, Lucho was commissioned to shoot Real Madrid's first-time image including their 2020/2021 full range kits as well as all the captains of the club together. The production took place in Madrid in a completely safe environment and each talent was shot individually and put together on post afterwards. Tethered remotely to the agency in London.

Lucho enjoys being involved in the creative process as much as possible.

Clients include: Adidas, Adidas Originals, Under Armour, New York Times, Hypebeast, SoccerBible, Freeletics, Red Bull, Team Messi, Neymar Jr Sports, and McDavid.

Features include: New York Times, T-Magazine, T-Magazine China, Red Bulletin, Die Zeit, Hypebeast, and SoccerBible.