Augmented, virtual or mixed reality applications are probably among the most fascinating ways to stage products. So far, such applications have been produced primarily as apps or stand-alone applications. As fewer and fewer customers are ready to install an app out of simple curiosity, Bright Parameters focuses on providing solutions that run directly in the browser without installation.

The advantages are obvious: no app installation, no problems bringing apps into stores, directly modifiable and, above all, a very low entry barrier for the end user. Clients simply click on the link or scan the QR code and directly experience AR or VR applications.

These solutions work on desktop (PC and Mac), iOS and Android. In addition to AR/VR/MR applications, Bright Parameters offers solutions for the visualisation of virtual showrooms including configurators and inspirators. Again, the premise applies: everything is browser-based to minimise the hurdles for the user.

Visit Bright Parameters' VR + 360° solutions here.