Marcel Pabst's life long love of photography was born at a very early age when he discovered his mothers Practica. It was, however, a truck accident while he worked in a warehouse that made him turn his passion into a career. The encounter left him 10 mm shorter and he decided to put better use of his remainings and enrolled at a school of photography. He went on to work as a photographer's assistant in Copenhagen and started up his own business in Gothenburg 1996. When this Swiss-born family man isn't working on his house in the woods of Hindås, he enthusiastically shoots pictures for clients such as Ericsson, Volvo Cars, Volvo Trucks, Volvo Construction Equipment, Carlsberg, Dometic, Arla, Smarteyes, Husqvarna, Thule, Hasselblad and many others who require images that speak out loud.