Born in New York to Portuguese parents, João Carlos is an advertising, fashion and portrait photographer and director of photography. His artistic explorations began with painting and fine arts, which led him to study at Ar.co Institute of Art and Visual Communication in Lisbon, Portugal.

In 2001, João won the Hasselblad Masters Award, a prestigious recognition in the industry that honours the best in both established and rising photographic talent.

João is a member of SanDisk Extreme Team, Westcott Top Pro, Koylab Ambassador, 3 Legged Thing Pro and member of the G Technology G  Team. He also belongs to the Federation of European photographers (FEP).

João currently works out of his Lisbon studio, travelling worldwide for assignments.