Direct Digital is a leading camera and lighting rental company. Dedicated to the client, in addition to quality kit and consumables, tours and training are always available to share expert knowledge.

The team in Paris offers specialised training to producers, an initiative originally set up at the request of a production company. These training days give producers more technical knowledge and empower them with the basic knowledge of an equipment list, expanding on what elements are required for a shoot (whether it is a large or small production), which helps to understand logistics, distribution on location, and, especially, cost.

Depending on the needs and desires of each individual, the training can be planned over a half day with a quick summary of the fundamentals, or a full day to go into more detail with practical workshops.

A leading rental company dealing in cameras and lighting for photography and video, Direct Digital had the opportunity to connect with Matt Easton, a photographer based in New York and his native London -  he specialises in editorial, fashion, and beauty. On why he uses Direct Digital when in the UK, Matt says that, “putting relationships aside, Direct are highly professional with a great knowledge of all equipment used…[and understand] the industry inside and out.”

Matt’s experience assisting masters such as Annie Leibovitz and Mert & Marcus has allowed him to discover his own signature look. He finds muses in the everyday, “a lot of [his] inspiration comes from movies,” inspirations which inform Matt’s signature sultry style balanced with “a raw and emotional innocence.”

To read more, visit the blog and get in touch with the dedicated staff for a quote.

It has been a busy time for leading photography and video rental  company Direct Digital, and 2019 appears to be picking up right where 2018 left off.

Equipped with a global network of transportation and rental kit, Direct Digital South Africa has been able to supply impressive shoots and productions, working with brands such as Isuzu, Woolworths, Unicef and Hawaiian Tropic.

"It’s a pleasure to work with other industry leaders such as Triplane Films, Libra Vision, Rooftop Productions and First Productions. And keep an eye out for Hamiltons Advertising Agency’s recently shot Freshstop and Food Lovers Market."

Direct Digital maintains a global network to ensure no matter where their work takes them, clients have quality service and a range of equipment for both video and stills.

Get in touch for a quote.

Direct Digital is known for its range of cameras, lights, consumables, and knowledgeable, multi-faceted staff. Justin Malone, who works in the London office, also works as a freelance photographer in the UK and abroad.

Recently, Justin worked with Gilles Peterson on Look Up, fundraising for Safaplace – a charity supporting the positive mental health and wellbeing of young people. Using Direct Digital equipment, Justin took portraits at the Look Up festival fundraiser. “Space was limited so it had to be a simple set-up. I used a Canon 5D III, 50mm 1.4 and a Profoto multi-spot. Massive thanks to Direct Digital for the support!” 

Check out the blog post on Direct Digital's website for more on Justin’s work with Safaplace, and get in touch with the company's dedicated staff for a quote.

Direct Digital is a leading camera and lighting rental house. Known for its dedication to clients, the company offers an impressive transport force, a wide range of equipment, and staff with expansive technical knowledge which contributes to a creative and supportive environment for clients.

Their expertise and support for clients extends to partner studios, including Little Grand Studio. Located in Paris, Little Grand is a 15-minute drive from Direct Digital and is equipped with seven spacious studios spread over 4,500m², including a daylight studio and terrace - a variety of spaces for creativity to unfold.

For more information on Little Grand check out the blog and get in touch for more technical expertise.

Direct Digital, a leading equipment hire company specialising in camera and lighting gear, has had the pleasure of working with a number of skilled and talented photographers and film-makers - one of whom is Nick Rees.

Nick is a London-based photographer and director who specialises in drinks and liquid. Working with international brands and agencies, he has developed a signature style that focuses on the subject he’s photographing, transforming the object and “making it a hero, giving it a bigger identity.”

Nick chooses Direct Digital again and again. "Aside from the dedicated staff, I know that if I ring up last minute they’ve got the capacity to make a shoot happen; it lets me worry about other things.”

Check out the blog for more on Nick and get in touch with Direct Digital's dedicated staff for a quote.

Direct Digital is a leading photographic, film, and lighting rental house. The Cape Town office has serviced exciting shoots for Louis Vuitton, Of King and Prophets, and more.

A native of Cape Town, Craig is an account handler with over 20 years’ experience in the industry having freelanced as a photographic assistant. He’s been sharing this expertise with clients at Direct Digital for the past 10 years.

On a daily basis, Craig ensures the office runs smoothly: from advising clients on the latest kit to ensuring equipment is sent out and returned in great working order. Delivering the best possible experience is worth it when they get “positive feedback from clients on our awesome service and knowledge.”

Get in touch for a quote or a chat with Craig.

Direct Digital: "Client care is our priority."

Supporting the sales and marketing moving image team of Direct Digital’s London office are Camille and Ole, offering their vast knowledge of lighting and cameras for filming.

Originally from Paris and Germany respectively, Camille has an MA in Cinematography and Ole a BA Hons in Film & Video, with 23 years’ experience in the film industry. They make a dynamic team, inspiring in their enthusiasm and love of film and photography.

The team have worked on many interesting productions, including Christmas commercials, music videos, and TV dramas, but “the best part of the job is seeing the success of clients and crews who have become like family, and being a part of London’s film community.”

Get in touch for a quote or chat.

Dedicated, creative, and innovative, Direct Digital is a leading rental company servicing the media industry. Focused on the client, Direct Digital offers a wide range of equipment alongside reliable industry experience and technical knowledge - they work to ensure productions or shoots run as smoothly as possible.

With an array of still and cine cameras, as well as a multitude of lighting options ranging from tungsten and LED to the latest Briese Focus 115 S-H and SkyPanels, clients have more choices to bring their vision to life; whether for magazine shoots, commercials, or music videos. Providing high quality and reliable kit is what Direct Digital does.

Locations in London, Manchester, Paris, and Cape Town have built a strong network for hassle-free delivery and also offer a network of studio partners. Clients can count on all locations to provide the same unparalleled quality of service and knowledge.

Product demonstrations and kit testing is available. Visit the website or contact the team by phone or email.

Direct Digital is a leading rental company specialising in photographic, moving image, and lighting equipment solutions. The team's aim is to give clients an experience that allows them to focus on their creative process.

A wide range of kit is on offer, allowing to cater to the specific needs of individual productions and projects, including magazine shoots, commercials, and music videos: "Providing high quality and reliable kit is our focus."

Direct Digital's teams are there to support with expert knowledge and experience, ensuring unparalleled, quality service. With locations in London, Manchester, Paris, and Cape Town, Direct Digital offers a strong network to get clients their equipment swiftly and hassle-free.

Direct Digital's motto: "Creativity. Dedication. Solutions."

Product demonstrations and kit testing is available. Please visit the website or contact the team by phone or email.