Felix Shumack is a London-based sports advertising photographer. His work is all about capturing athletes at their best; whether it’s a full action sprint down the pitch, that last agonizing rep, or an engaging portrait.

His unique style, use of lighting and understanding of movement allows him to create high impact, authentic and aspirational imagery.

With a passionate understanding of sport along with an ability to shoot motion, Felix brings a wealth of experience, efficiency and creative vision to any project.

Felix Shumack is a London-based sports advertising photographer. His work is all about capturing athletes at their best; whether it’s a full action sprint down the pitch, that last agonising rep or an engaging portrait.

His unique style, use of lighting and understanding of movement allows him to create high impact, authentic and aspirational imagery.

With a passion and understanding of sport along with an ability to shoot motion, Felix brings a wealth of experience, efficiency and creative vision to any project.

Felix Shumack is an advertising and commercial photographer based out of London and specialises in sports and fitness imagery, both still and moving.

As part of the new breed of visual artists, Felix understands the modern paradigm of digital advertising and the unique opportunities and challenges it brings. Felix’s creative process is driven by this developing need to generate more with less, maintain a high level of quality and originality and speak with an authentic and consistent brand voice that engages with its audience across an ever-expanding number of channels. His imagery has won numerous international awards and been featured in print, online, social media and outdoor campaigns.

Felix loves being involved in the creative process and contributes greatly to the concept and styling of the projects he collaborates on. With creativity, diligent planning, excellent execution and great professionalism, Felix is a committed and reliable partner for agencies and clients alike.

Felix Shumack carefully choreographs moments to produce intense and authentic sports and fitness imagery. He uses a skilful blend of ambient and studio light, amplified in post-production, to create his signature hyper-realistic style.

Working with both stills and motion he approaches each project with diligent planning, great professionalism, and excellent execution.

Over the last few years Felix has taken his work in a fresh direction combining his previous advertising and commercial experience with his passion for sports and fitness. He has recently received an award for personal project 'The Grind' in the PDN Adrenaline - Sports and Action photography competition. Recent commissions include easyGym, SCI-MX nutrition and various professional athletes.