John Fyn is a London-based brand and advertising photographer specialising in food and still life.

"This project is about creating tension or motion in still life images. Capturing motion in a still photograph can be explicit in the case of a liquid pour or a splash. Falling powders like salt and sugar create action.

It could also be implied motion, such as an expanded burger with flying ingredients. Being more subtle with tension is also explored – here we have a spaghetti wrapped fork: the fork, the angle creates tension; will it fall over? The baby octopus tentacle coming out of the bowl – is it alive? Is it falling back into the bowl?"

John’s photographic style is graphic, conceptual and simple. His goal is to find intimate details in the food to connect with the viewer emotionally.

John Fyn is a London-based commercial photographer specialising in food and still life.

His love for food photography was born from a passion for visual storytelling and helping food businesses grow. He loves capturing visual stories and adores punchy, clean and uplifting imagery that emphasises the beauty of real food.

His photographic style is graphic, conceptual and simple and finding intimate details in the food to connect the viewer emotionally.

His goal is to represent his client’s food and their creations, to produce feelings of appetite at first sight for their own customers.