Kai looks at the playful interlude between reality and surrealism. Bringing together individual elements that tell a richer visual story. Bastard’s work explores blending traditional creative direction with the digital space to create interactive and emotionally engaging experiences.  

Renowned for his 360 approach to ideation, Bastard produces integrated frameworks which allow an idea to be amplified and adapted according to the platform it will be displayed on and the human engagement it will encounter.  

Over the past decade Bastard has helped brands and agencies create award winning campaigns through engineering photographic, CGI and interactive elements seamlessly together.