Kai Bastard
Kai Bastard
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Spotlight Magazine
Kai Bastard
London
"This project focuses on each of the seven centres of spiritual power in the human body. Through the union of bodies, colour and fluorescent lighting the work explores mindfulness and self reflection.
With each chakra being based around a specific colour, each image is the embodiment of one of these colours, with the image radiating this hue throughout."
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Showcase Magazine
Kai Bastard
Advertising photographers
Kai Bastard looks at the playful interlude between reality and surrealism. Bringing together individual elements that tell a richer visual story. his work explores blending traditional creative direction with the digital space to create interactive and emotionally engaging experiences.
Renowned for his 360° approach to ideation, Kai produces integrated frameworks which allow an idea to be amplified and adapted according to the platform it will be displayed on and the human engagement it will encounter.
Over the past decade, Kai has helped brands and agencies create award-winning campaigns through engineering photographic, CGI and interactive elements seamlessly, and has been recognised as one of Lürzer's Archive's '200 Best Digital Artists'.
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Spotlight Magazine
Kai Bastard
London
Title: Putting on a Brave Face
"Our world has become emotionally disconnected. Through social media we are projecting a reality that we control, allowing people to see only the positive moments of our life that we wish to portray. These moments are then artificially enhanced through filters and special effects overlaid on the image, building upon this false projection of their identity.
‘Putting on a Brave Face’ is a visual interpretation of the emotional and psychological state that is all too commonly hidden. Depression unfortunately holds an air of stigma making people find it extremely hard to speak about, masking their true emotional state behind a positive projection of themselves."