Lifestyle photographers and filmmakers are a very common commodity these days, as creatives understand the value of connecting with customers through real and spontaneous imagery. However, there are very few who are expert exponents of this art and fewer who have helped it to evolve.

Nigel and his team have a way of working with people, both old and young, to deliver amazing lifestyle imagery that is believable and captivating, drawing the viewer into a world they wish to inhabit. Shooting pharmaceuticals, outdoor clothing, sports, electronics, underwater, and drinks, their unique style is highly regarded by many advertising agencies.

Understanding the need to produce large numbers of assets for clients, his team has a working relationship delivering film and stills together, utilising valuable time efficiently. Their ability to make everyone feel at ease on set, with no hierarchy, allows talent to be themselves and to deliver work that feels un-faked and engaging. "This is the real ability to create great lifestyle," he explains: "we are just conductors; the talent creates the music."

Nigel Riches' approach to image making is thought-provoking and inspiring. Working in stills and film, his commissions and personal projects have a unique style that draws the viewer into a story that is both real and spontaneous. Whether he is working with drinks brands, pharmaceuticals, or general lifestyle brands, his approach brings the lifestyle alive, making you feel connected to the people and desirous to be part of the action.

Nigel has a wealth of experience, having directed large projects with over 100 crew members for both TV commercials and stills, often working in tandem with his team to deliver time-sensitive work, producing assets beyond what was expected. The majority of his stills work is shot in camera, making the projects efficient and cost-saving in post-production.

His recent clients include McCann, TBWA, and Landor, shooting diverse projects ranging from travel and lifestyle drinks to vapes.

Whether directing TV commercials or shooting global advertising campaigns, Nigel’s work has appeared all over the world. He brings a wealth of experience to the projects he and his team undertake. They have been together for many years, which makes them a very efficient unit: his digital assistant is also a very experienced still life photographer, and their DoP is a great editor and film maker. They are therefore able to multi task on shoots producing many valuable assets for their clients, in often limited time.

Based in London, they have worked all over the world, for brands such as: Sony, Puma, Samsung, Ballantines, JTI, Amazon, BAT, Peroni, Johnnie Walker, and worked with advertising agencies, such as McCann, TBWA, Ogilvy and JWT, their broad  scope covers drinks, pharmaceuticals, sports and all people related lifestyle. Testimony to this teamwork is the regular repeat commissions they receive from clients.

Nigel Riches has a wonderful eye for looking at lifestyle imagery. His work is sensitive and insightful, both in film and stills, capturing thoughtful moments to joyous spontaneity. A unique style that embodies the beauty of life and the use of creative ambient light and colour, delivering engaging projects that tell the viewer a story.

His personal projects are driven through his lust for adventure and travel, capturing the beauty of the natural world and the people who inhabit it. This experience is wrapped up into every commercial brief, working with the creative teams to deliver their projects with his unique style attached. His work for leading ad agencies and world-renowned brands is testimony to his ability.

His talented crew have worked together for years and deliver amazing work in film and stills, Nigel has a deep respect for the people he works with and his projects reflects this.

Nigel Riches has a wonderful eye for looking at lifestyle imagery. His work is sensitive and insightful, both in film and stills, capturing thoughtful moments to joyous spontaneity. A unique style that embodies the beauty of life and the use of creative ambient light and colour, delivering engaging projects that tell the viewer a story.

His personal projects are driven through his lust for adventure and travel, capturing the beauty of the natural world and the people who inhabit it. This experience is wrapped up into every commercial brief, working with the creative teams to deliver their projects with his unique style attached. His work for leading ad agencies and world-renowned brands is testimony to his ability.

His talented crew have worked together for years and deliver amazing work in film and stills, Nigel has a deep respect for the people he works with and his projects reflects this.