Paco Herrera is a Mexico-based DoP who has worked for the advertising and film industries since 2000. With his company Baklight, Paco offers production services for video and photography shoots across Mexico.

His approach to lighting and framing reflect his Mexican background and the aesthetics picked up on trips around the world. Paco's working methods are supported by his broad international experience which allows him to transition from guerrilla-style shoots on location working with available light, to the most complex sound stage or back-lot projects; from fully-fledged drama to documentary, and everything in-between.

Paco is a Silver Telly award winner for cinematography in advertising, and has won six Bronze Telly awards for projects ranging from TV commercials to music videos and corporate videos. He hqs also received production grants for film co-production with the Mexican Film Institute.

Fully equipped and staffed in Mexico, Baklight handles any production requirement, from concept to delivery, and can solve all crew and gear needs while shooting in Mexico.

Clients include Kamp Grizzly, Mullen Lowe, Ogilvy, CLM, Junket Productions (US), Concrete + Clay (US), MTV, Red Bull, El Mexicano (US), FFP Film & Fernsehproduktion GmbH (AT), AZB Creative (AU), Anima Estudios (MX), Septime Ciel (FR) and the Mexican Federal Government, among many others.