Giovanni Bedeschi is the founder and owner of Bedeschi Film. He graduated from Istituto d’Arte Beato Angelico, Milan in 1980 and started his career working for agencies Ata, Bates and later McCann.

In 1991 he became associate creative director at Saatchi & Saatchi and that same year directed his first commercial for Neutro Roberts, chosen by Paul Arden for Cannes 1991 'New Talent Showcase'. 

After freelancing in Mexico, the Middle East, Russia and the USA, in 2002 he opened his own production company, Bedeschi Film. During 18 years of activity Bedeschi Film has produced commercials for leading brands in Italy and worldwide and has won many important advertising awards like Cannes Lions, LIA, ADCI, Eurobest and Clio.

In 2018 Giovanni directed and produced his first feature film ‘Pane dal cielo’ currently distributed in Italy by Emera Film and worldwide by TVCO. The film won best film and best director awards at the 2018 Mirabile Dictu International Catholic Film Festival and was selected at the 2019 Durban International Film Festival. 

Giovanni is the president of CPA, the Italian Association of Advertising Production Companies, and is a fellow lecturer at Milan Brera Art Academy. Giovanni still works passionately as director both in Italy and worldwide.