Born in Milan, Dario Piana graduated from the famous Brera Art Academy. He drew comic books and storyboards until 1984, and has since gone on to shoot more than 650 commercials. He works all over the world with international talents such as Milena Canonero (three-times Oscar winning costume designer), Kim Basinger, Eliott Gould, Eddie Irvine, Michael Schumacher, Ziyi Zhang, Valentino Rossi, Ronaldo, George Clooney, and many others.

He has won many Italian and international advertising awards including two Gold, three Silver and four Bronze Lions at the International Advertising Film Festival Cannes.

He has done two movies: 'The Deaths of Ian Stone' (Lionsgate) and 'The Lost Boys 3' (Warner Bros.) as well as three short films. Dario also wrote and directed a nine-minute interactive 3D show with animated characters
for one of the biggest amusement parks in Europe.

One of Dario's commercials is exposed in the advertising section of the Louvre Museum, Paris.

"The secret of a good job is to avoid doing things that you know won't come right."