Born in Switzerland in 1970, Ivan Genasi had his first camera at 18 years old. Seduced by the beauty of nature, he began a long process of observation of the natural world, creating a unique point of view and a clean style - simple, basic, direct, and elegant.

He works for cosmetics companies, magazines, and advertising agencies. Clients include L'Oreal, Avon, Sony BMG, Garnier, McCann Eriksonn, Publicis, Harpers Bazaar, ELLE, L’Officiel, Cosmopolitan, Amica, Glamour, Vanity Fair, Grazia, Zinkmagazine, and many others.

Ivan lives in Milan, and works between London and New York.