Southwards is a full service production company, strategically based between the Swiss Alps and the Mediterranean.

With a team of photographers, producers, stylists and designers covering the entire region, Southwards produces content for magazines, publishers and
corporate brands, respecting budgets great and small.

The company's work spans the lifestyle spectrum - fine art and design; culture, technology and innovation; gastronomy and travel - and its services include award-winning photography, location scouting, casting, hair, make-up and grooming, production management, art direction and design and copywriting.

"We draw on over fifteen years of experience to bring you high quality editorial content, and a smooth production process from concept to delivery."

Portraits of architects, legendary musicians, entertainers and industry heavyweights are as diverse as each subject’s character. Claudio Bader seeks to encounter his opposite, instead of mirroring himself: the environment is always accurate, the expression always honest.

Claudio's industrial pictures are characterised by a refreshingly cool beauty; views of interiors and exteriors that are out of the ordinary. In his versatile editorial reportages he creates depth with an image architecture in which aesthetics do not compete with content.

Bilingually raised in the Italian part of Switzerland, Claudio sees himself as a “cittadino del mondo”, moving effortlessly between different cultures and languages, and taking inspiration from these diverse worlds.

Having his studio based in Lugano, he works for renowned companies and magazines all over Europe, including British Airways, Land Rover, MAN, Swiss Federal Railways, Der Spiegel and NZZ am Sonntag.

Portraits of architects, legendary musicians, entertainers and captains of industry are as various as their individual characters. Claudio Bader's industrial photographs are distinguished by a refreshing, cool beauty: views of interiors and exteriors that are out of the ordinary. In his versatile editorial reportage work, he creates depth - in both senses of the word - with an image architecture in which aesthetics do not compete with content.

The fascination for technique, its symmetry in the purest form, together with an Italian sense of beauty, art and culture are the poles around which Claudio playfully maneuvers his images.

His principle photo studio is based in Lugano. Claudio operates mainly between Zurich and Genoa, working for renowned magazines and companies including The New York Times, Der Spiegel, NZZ am Sonntag, Land Rover, MAN, Swiss Federal Railways and Victorinox.