Title: 'Red' from the 'Seconds' Campaign

Location: Buenos Aires

"This is one of three images from the Alma Alzheimer campaign called 'Seconds.' We shot this beautiful campaign with Republica Havas, with production by La Perla.

The concept was to portray the struggle of people dealing with Alzheimer’s, bringing awareness to the fact that they have only a few seconds of knowing where they are before they become disoriented again.

We wanted this to feel authentic, so we thoroughly scouted locations throughout the city, looking for spots where sunlight would gently hit while the surroundings remained in shadow. We had only a few minutes to capture each image in these precise conditions.

It was a really challenging project because we wanted to achieve the exact mood with natural light and use almost no post-production.

I want to extend my deepest thanks to the team that worked on this beautiful campaign: Republica Havas Miami, CCO Tony Waissman, Creative Director Martin Stuart, production company La Perla Buenos Aires, and their fantastic team. And special thanks to Alma Alzheimer for trusting all of us."

Lucila Blumencweig has been immersed in a multitude of captivating and fulfilling projects in recent months. Teaming up with David Miami, she played a pivotal role in bringing Coca-Cola's latest campaign, 'Frame Magic', to life.

Produced by Rocket to the Moon, the campaign takes a refreshingly honest and unique approach, showcasing the simple yet magical moments of everyday life when people unite. It proved to be a significant challenge, but the collaborative efforts of the entire agency and production team made for incredibly enjoyable days, culminating in the creation of fresh, captivating, and beautiful imagery.

Additionally, Lucila was involved in promoting the new Alma Alzheimer campaign, a poignant project executed in collaboration with Republica Havas Miami and the La Perla team. This campaign has deeply touched the hearts of many, shedding light on the lives of those affected by Alzheimer's.

The images, captured in natural light, reflect meticulous scouting efforts to achieve the desired lighting and effectively convey the campaign's message. This endeavor has already garnered several prestigious CLIO Prizes, a source of immense pride for the entire team.

Lucila has been working on so many interesting and fulfilling projects these past months. She partnered with David Miami to bring to life Coca-Cola's most recent campaign, 'Frame Magic'.

Produced by Rocket to the Moon, the campaign portrays, in a completely honest and different approach, the simple and magical moments of everyday life when people come together.

It was a big challenge and incredibly fun days with the entire agency and production team. The outcome is these fresh, compelling, beautiful images.

She's also sharing the new Alma Alzheimer campaign, which was shot in collaboration with Republica Havas Miami and the La Perla team. This campaign has touched the hearts of many people who live their lives alongside loved ones dealing with Alzheimer's.

The images were shot with natural light, thanks to incredible scouting work to achieve the desired lighting and effectively portray the message.

This project has already won several CLIO Prizes, which the entire team is extremely proud of.

At the moment, Lucila is in Italy pre-producing her next campaign to be shot in May.

Lucila has been working quite intensely these past months. She shot and post produced the amazing Peroni Style Capri campaign for Peroni Nastro Azzurro, with the cool Trouble Maker UK agency. It was a really fun project with an amazing cast and styling.

The Inca Cola campaign was shot in Peru in June, she was commissioned to visualise the new communication of the brand in the youth segment. Her fresh style brought to life a very cool, not posed campaign, with an honest cast and chill locations.

In this Spotlight we can also see her work for Globant and Beckers Beer - both have a distinctive eye and use of light and colour, a combination that defines most of her work.

At the moment she is working on the post production of the new Michelob global campaign, and in pre production for a mayor Costa Coffee and Doordash upcoming projects.

"Please reach out to say hi and for future collaborations, let’s have fun working together."

Lucila Blumencweig is an award-winning international advertising photographer who works between South America and Europe.

A creative problem solver with extensive experience in complex cross-media productions and global assignments, Lucila’s high-energy portfolio is full of vibrant, colourful imagery that focuses on people and life. Her work stands out for its honest, non-posed imagery and her outstanding professionalism at handling every step of each campaign, whether big or small. She is a passionate photographer who loves being on set.

It has been quite a start to the year for Lucila: she has been in Bogota shooting for Cabify's new global campaign, which is out now in the streets of Spain and many LATAM countries. Se has recently shot another campaign for Burger King, and is currently working in the postproduction of a mayor and beautiful campaign for Peroni beer, as well as a new Coca-Cola football campaign thatwill be released soon.

In more great news, she is now based in Barcelona, though she continues to work between Europe and Latin America.

"I am always on the move, pitching for important global campaigns all around - say hi and let’s work together."

Based in Buenos Aires, Lucila Blumencweig is an award-winning international advertising photographer working between South America and Europe

A creative problem solver with extensive experience in complex cross-media productions and global assignments, Lucila’s high-energy portfolio is full of vibrant, colourful imagery focusing on people and life.

Her work stands out for the honest not poseed imagery and the outstanding professionalism at handling every step of each campaign. Big or small she is a passionate photographer that loves being on set.

Lucila is known for her colourful and honest lifestyle shoots.

Major clients as Coca-Cola, Burger King, Corona, Adidas, Entel Mobile, constantly team up with her to bring life to their campaigns.

She has been working quite a lot these past months, shooting in Uruguay for the new global Christmas campaign for Coca-Cola, coming out next December, together with Visual Latina.

She has signed for new representation in London with +PROCESS to widen up her clients.

Working globally, please reach out to chat and meet.

Based in Buenos Aires, Lucila is an award-winning international advertising photographer working between South America, New York and Europe.

A creative problem solver with extensive experience in complex cross-media productions and global assignments, Lucila’s high-energy portfolio is full of vibrant, colourful imagery with a focus on people and life.

Recent jobs include Coca-Cola’s global campaign Meet Ups shot in Chile, Visa global campaign shot in Uruguay and Smirnoff launch of new aperitifs.

Exciting news: she is now also represented in the UK by Process Global. Lucila is always willing to work on new projects, to put some good music on and have a great time on set!

Lucila is a well-known advertising and lifestyle photographer, currently based in Buenos Aires working worldwide. Her work is mostly recognised for her emotional use of light and actor direction.

She is always willing to jump into new experiences and projects.

She is represented in Italy by Nobile Agency in Italy, and by MyGosh in Switzerland.

For Latin America or US inquiries please get in touch.

Lucila is a well known international photographer. Her work is ususally recognised for the honest lifestyle feeling, and its colour and lighting.

She has travelled all around, from the US to Europe and China, shooting campaigns for Coca-Cola, Alfaparf, Salmoriagu &Vigano, Nike among others.

Based in Buenos Aires, which is now open for shootings again, she's organising future jobs that were kept on hold during the lockdown.

"Happy to be back on set again, get in touch!"

Lucila is an Argentinian photographer based in Buenos Aires, working worlwide. 

She usually moves between Milan, New York and Buenos Aires, and her recent works include campaigns for Coca-Cola, Salmoiraghi & Viganò, Yellow, Livean and Evian.

Her work has been recognised with many awards and she was the kids category winner at the Spotlight Awards 2019.

Lucila is represented in Italy by NobileAgency and in Switzerland by MyGOsh.

Please reach out for inquiries.

In this Spotlight we see Lucila's latest work for Salmoiraghi & Vigano shot in Milano last November. A beautiful emotional campaign that reflects what we say with our eyes and the way we look at things and into each other.

The lockdown found her in the middle of a pre-production for a big campaign with Grey New York and Roof Studio that was already planned to be shot on remote in Buenos Aires, hoping to be back with this shooting mode now by mid May. She is also receiving some agency briefs to shoot some Covid-19 campaigns at home.

In the meantime, during the quarantine, Lucila has been asked to be a member of the judge panel for two upcoming photography contests and she has signed a new partnership in Brazil with Tankman Brasil and is teaming up with Mygosh.tv in Switzerland and Spain.

These are great times to have e-meetings and get to know new potencial clients, so feel free to reach out to her, to chat and think of new ideas for productions for the inmediate future.

"So here we are, all the world together in the middle of Covid-19, for sure we will end up learning something about it. About love, introspection within oneself, patience, life, death, suffering, health and our relationship with time and urgency. For me, these images tell a story about this, of hope and isolation.

The quarantine found us in the middle of an already remote shooting with Grey New York. We hope that within the next weeks here in Buenos Aires, we can be back on track working in that mode.

Until then - keep safe, and tell your loved ones how much you love them.

Feel free to reach out, we have time to just connect and know about each other's work or just say hi."

2019 was fun and exiting year for Lucila, in November she travelled to Italy to shoot a global campaign for Yellow by Alfaparf Group, still in post production. 

She was also commissioned by MacCann China to shoot a Coca-Cola campaign for the upcoming Japan Olympics 2020, shot with Chinese athlete celebrities on location Beijing and Orlando.

Recognised by the Spotlights Awards jury, she was the winner of the Kids category with an image of a personal project shot last summer in Patagonia. Lucila specialises in lifestyle advertising photography, her images are known for her emotional use of light creating a filmic sense filled with emotion on each campaign.

At the moment she is about to launch the recent Salmoriagui & Vighano, a beautiful campaign shot in in Italy last September. Her clients include Coca-Cola, PWD, Sprite, YPF, Livean, Mercado Libre, Yellow, Luxxotica, Centrum Vitamins, Sony, Nike, Adidas, Santander, Citibank and Personal Mobile.

At the moment she is looking for a US agent to work with this upcoming year. To collaborate with Lucila please reach out to her by email. 

"Always willing to jump on some new adventures all over the globe!"

Title: Travel light

"This past summer, we went on a family holiday on a beautiful road trip all through Argentinian Patagonia, and as in my beginnings, I decided to have the camera on me at all times for a personal project on both my kids growing up.

In the picture, Simona, my oldest was 14 years old, and she is wearing her adolescence quite wildly, her mind concerned about many things. Fortunately, kids have this consciousness these days, like climate change, anxieties, veganism, and while I turned to her as we were talking, she looked at me so strongly and determined - plus the t-shirt she had on at that moment - and it was perfect. 'Delete the Drama'."

Lucila is super happy that one of the images from her Patagonia trip project has won the Kids category of this year's Spotlight Awards.

Working with children has always been fun for her, she can connect on a deep level with kids so they enjoy their time, whilst achieving an amazing result on each campaign.

Lucila has recently shot the latest Salmoriagui & Vighano campaign in Italy, where she captured some key visuals with children. She has also been working for Coca-Cola Olympics 2020, YPF, Livean and Mercado Libre.

At the moment she is looking forward to shooting a fashion editorial campaign for kids with cool brands that want to team up with her. To collaborate with Lucila please reach out to her.

These past months have been very busy for Lucila Blumencweig, working in Italy with Quiqueg Agency for Salmoriagui & Vighano's latest campaign, now in post-production, and BBDO Argentina for YPF 'Siesta Summer' campaign.

She also shot a major global campaign for Coca-Cola for the upcoming Olympic Games 2020.

She is currently in pre-production for a big campaign for Mercado Libre and is thrilled to have won the Spotlight Awards in the Kids category, and to have been shortlisted in the Lifestyle category.

Email with enquiries and new project ideas.

Lucila has been very busy in the last months. She recently shot a mayor global campaign for Coca-Cola Olimpics 2020 teaming up again with Visual Latina Agency.

Her recent work includes Evian, Coca-Cola, Puma, Mazola and Primera Huella. Centrum Vitamins has also trusted her for its latest global campaign with Leo Burnett Italia.

The big news is that she is now represented in Italy by the great Gabriela Nobile.

"Always looking for new adventures to shoot all over the globe... Get in touch!"

Lucila Blumencweig was born and raised in Buenos Aires. Her work is mostly known for its emotional use of light and the direction she gives her actors - Lucila is very involved in every aspect of a production.

Specialising in lifestyle, kids and adverising photography, her photoshoots are usually surrounded by music and good vibes, which is essential for any shoot - especially if there are kids on set!

Clients include Sony, Coca-Cola, Adidas, Citi Bank, Evian, Nike, Personal Mobile, Mazola and Santander Rio as well as agencies such as Publicis Milan, DDB Berlin, David The Agency, Grey Argentina, Walton Issacson, Leo Burnett IT and Ogilvy Colombia.

She is currently finishing post-production for a global campaign for Centrum Vitamins with Leo Burnett IT and two big productions for Coca-Cola shot in Malta with Publicis Milan and in Buenos Aires with Meredeka Agency.

Lucila is available to work worldwide and is happy to join new adventures. Email her to get in touch.

Lucila Blumencweig was born and raised in Buenos Aires. After working in the film industry as an art director and costume design, she turned her attention fully to photography.

Lucila founded her own studio in 2006 and produces all aspects of every campaign, working in the fashion and advertising industry ever since. Her work is mostly known for the detailed art and emotional use of light.

She has been awarded at the NY IPA awards several times and many campaigns have also been recognised at the Cannes Festival, Ojo de Iberoamerica, and Lapiz de Platino.

Clients include Sony, Coca-Cola, Adidas, Citi Bank, Powerade, Nike, Sprite, Honest Tea, Personal Mobile, Fox, Vitamin Water, Taragui, Fernet, Santander, Atma, Movistar, Rolling Stone, D&D, La Petite Mag, Siesta and Primera Huella, as well as agencies such as Publicis, DDB Berlin, Grey Argentina, TWBA Buenos Aires, McCann Peru and Ogilvy. She is currently finishing post-production for a large Coca-Cola project with Publicis IT, shot in Malta this past November.

Lucila is available to work worldwide and is happy to join new adventures. Email her to get in touch.

Lucila Blumencweig was born and raised in Buenos Aires. Debuting in the film industry gave her a wide range of experience across different fields, most of all in the use of light as an emotional resource.

She is known for her great talent and art direction and has won several awards.

Lucila recently shot a major worldwide campaign for Centrum Vitamins with Leo Burnett Italy, and has been working on the pre-production of a global campaign for Coca-Cola.

Clients include Sony, Coca-Cola, Adidas, Centrum, Citi Bank, Powerade, Nike, Sprite, Honest Tea, Personal Mobile, Fox, Vitamin Water, Fernet, Santander, Atma, Movistar, Rolling Stone, D&D, La Petite Mag, Siesta and Primera Huella. Agencies include Publicis It, DDB Berlin, Leo Burnett Milano, Lapiz Chicago, Grey Argentina, David The Agency, BBDO Argentina, TBWA Buenos Aires, McCann Peru, Visual Latina, Ogilvy and Ogilvy Colombia.

Lucila works internationally, and is available worldwide. She is always willing to begin new projects, whether lifestyle, kids or fashion.

Lucila Blumencweig was born and raised in Buenos Aires. After working in the film industry as an art director and costume design, she turned her attention fully to photography.

Lucila founded her own studio in 2006 and produces all aspects of every campaign, working in the fashion and advertising industry ever since. Her work is mostly known for the detailed art and emotional use of light.

She has been awarded at the NY IPA awards several times and many campaigns have also been recognised at the Cannes Festival, Ojo de Iberoamerica, and Lapiz de Platino.

Clients include Sony, Adidas, Citi Bank, Nike, Fox, Santander, Movistar, Rolling Stone and Primera Huella, as well as agencies such as Publicis, DDB Berlin, Grey Argentina, TWBA Buenos Aires, McCann Peru and Ogilvy. She is currently finishing post-production for a large Coca-Cola project with Publicis IT, shot in Malta this past November.

Lucila is available to work worldwide and is happy to join new adventures. Email her to get in touch.

Lucila Blumencweig was born and raised in Buenos Aires. After working in the film industry as an art director and costume designer, she then turned to photography.

Beginning as a photojournalist, Lucila's work has been published in leading magazines including Rolling Stone, La Petite Mag Bacanal, D&D Deco and Cinemania. In 2006, she founded her own studio producing all aspects of her campaigns, and has since been working in the fashion and advertising industries. Her images are mostly known for their detail and emotional use of light.

Lucila has been awarded at the NY IPA awards several times, while many campaigns have been recognised at the Cannes Festival, Ojo de Iberoamerica and Lapiz de Platino.

Clients include Sony, Coca-Cola, Adidas, Citi Bank, Powerade, Nike, Sprite, Honest Tea, Personal Mobile, Fox, Vitamin Water, Taragui, Fernet, Santander, Atma, Movistar, Rolling Stone, D&D, La Petite Mag, Siesta, Primera Huella.

Lucila is available worldwide. In the US she is represented by HummelCreative.com.

It has been a wild year for Lucila Blumencweig, shooting in the US, Mexico, Colombia, Uruguay and Argentina.

For DDB Berlin and Sony, she shot the worldwide campaign for the launch of a new TV to coincide with the FIFA World Cup, as well as the Latam audio campaign. Other clients have included FOX TV, McDonald’s and Mamba.

Working with kids is always a thrill for Lucila, and sometimes her kids might be included in the cast as a 'fun fact'. At the moment, she is in post-production for a big Coca-Cola lifestyle campaign shot in Buenos Aires with Grey Argentina.

Lucila is available worldwide. In the US she is represented by HummelCreative.com.

Lucila Blumencweig has had a busy few months, including shooting the first ever lifestyle campaign on location in Atlanta for Honest Tea, the premium organic tea from The Coca-Cola Company.

She has been in Uruguay and Colombia shooting for Coke with Hello Agengy and Ogilvy Colombia, and also shot the latest Personal Mobile campaign with JWT.

Lucila is currently working on post-production for a Sony LatAm campaign  shot at the beginning of February in Buenos Aires with agency DDB Berlin.

Lucila is available worldwide. In the US she is represented by hummelcreative.com.

Lucila Blumencweig has been busy working on several lifestyle and studio projects. She recently shot two major Coca-Cola global campaigns as well as a number of brands from the same family including PWD, Dasani and Sprite.

She also just shot the SS18 campaign for Primera Huella for the 8th consecutive year - her eye and particular up-front way of approaching kids has now become part of the brand's identity.

Recent work includes a Siesta summer campaign and a new McDonald’s LATAM campaign launch with agency DPZT. Lucila is currently working in Atlanta with the Coca-Cola team in pre-production for an upcoming campaign.

Lucila is available worldwide. In the US she is represented by HummelCreative.com.