Using broad strokes, lipgloss by the gallon and minute lighting, Swedish still life photographer Magnus Cramer makes material come alive. ”It’s funny, really” says Magnus. ”I’ve got a diploma in engineering, but I spend a lot my days spreading thick layers of mascara on a piece of paper in a studio.”

While that might be something of a simplification, there is no denying the creativity and meticulousness in his work has allowed him to carve out his own special niche in the world of cosmetics and be sought after. But Magnus uses anything but delicacy when he designs his set ups. ”In the end, it is all in the lighting” he says. ”I guess that may be the engineer in me speaking. I simply won’t give up on an image until I am satisfied.”

Clients include Douglas, Electrolux, H&M, L.O.V Cosmetics, Olympus, Oprah, Oriflame, Piz Buin, Reebok, Samsung, Swarovski, Volvo and Tush Magazine.

Using broad strokes, lip gloss by the gallon and minute lighting, Swedish still life photographer Magnus Cramer makes material come alive. ”It’s funny, really” says Magnus. ”I’ve got a diploma in engineering, but I spend a lot my days spreading thick layers of mascara on a piece of paper in a studio.”

While that might be something of a simplification, there is no denying his creativity and meticulous nature has allowed Magnus to carve out his own special niche in the world of cosmetics. But he uses anything but delicacy when he designs his set ups. ”In the end, it is all in the lighting. I guess that may be the engineer in me speaking. I simply won’t give up on an image until I am satisfied.”

Clients include Douglas, Electrolux, H&M, ICA, L.O.V Cosmetics, Olympus, Oprah, Oriflame, Piz Buin, Reebok, Samsung, Swarovski, Volvo and Tush Magazine.

”It’s funny” says Swedish still life photographer Magnus Cramer. ”Sometimes, when I get to the studio there are literally buckets of lip gloss, mascara and foundation waiting for me. You just don’t dab that on. You work it.”

And work it is exactly what Magnus does. He uses huge amounts of cosmetics to create images for his clients. Spread evenly, and lit meticulously, he uses his photographic skills to create small landscapes in order to live up to his clients' high demands and expectations.

”I enjoy the creativity, locking myself up in the studio and setting out to create the perfect image. Still life photography is all about putting objects in situations that make the bystander stop in his or her tracks. Once I blew up bottles of really expensive whiskey to create that. Let’s just say it worked!”

Clients include Apoteket, Douglas, Electrolux, ICA, L.O.V Cosmetics, Olympus, Oprah, Oriflame, Piz Buin, Reebok, Samsung, Swarovski, Volvo and Tush Magazine.

Using broad strokes, lip gloss by the gallon and minute lighting, Swedish still life photographer Magnus Cramer makes material come alive. ”It’s funny, really” says Magnus. ”I’ve got a diploma in engineering, but I spend a lot my days spreading thick layers of mascara on a piece of paper in a studio.”

While that might be something of a simplification, there is no denying his creativity and meticulous nature has allowed Magnus to carve out his own special niche in the world of cosmetics. But he uses anything but delicacy when he designs his set ups. ”In the end, it is all in the lighting. I guess that may be the engineer in me speaking. I simply won’t give up on an image until I am satisfied.”

Clients include Douglas, Electrolux, ICA, L.O.V Cosmetics, Olympus, Oprah, Oriflame, Piz Buin, Reebok, Samsung, Swarovski, Volvo and Tush Magazine.