Superstudio and Patrik Johall were assigned by Volvo to deliver print elements media in relation to “The Future is Electric” global campaign.

Adhering to the framework of a strong creative film concept, Superstudio produced still images that supported and expanded the settings and expressions in the campaign.

The stills were to be perceived as part of the film and were also to be used as stand-alone campaign images, so Superstudio’s expertise in the field of automotive photography was beneficial in expressing the product and locations in a broader delivery that could be used independently.

The field of scope included props and location casting. The social media campaign deliverables included conceptual development in cooperation with the client.