Felicia believes in the trans-formative power of fashion and design and the direct connection it has in forming identity for brands, ideas, characters and performing artists. She develops layers of meaning, whether through targeting a specific demographic for a brand or retailer, building an authentic connection that resonates with an audience through a campaign or commercial, designing and developing characters for motion or consulting and creation of concepts. You’ll find her work in the pages of major publications such as L‘Officiel, however, she also favours the flavour of indie publications like Cereal, her varied perspective woven within the stories. She has been the fashion director and lead stylist on campaigns and lookbooks for clients such as NOBIS, lead costume designer for major motion commercial projects, including a recent sixteen spot STUBHUB commercial in which she designed over 30 detailed characters, as well as stylist to well known people and personalities for cover stories, appearances, red carpet events and press tours.