As one of the most successful advertising photographers in the automotive arena, Terry Collier has established an enviable reputation as the recipient of over 100 international awards. He continues to push the boundaries of creativity within the camera.

Known particularly for his lighting skills, Terry believes that photography is an art, but also most importantly a craft in which the photographers' role is to take the creative director's vision to the ultimate level.

Terry maintains that "in a highly competitive business, you have to offer something different. Instead of doing things the same way; push the envelope to stay fresh and on top of your game."

Terry Collier continues to embrace his passion for automobile photography with his latest campaigns for BMW M Performance Limited Edition series and the North American launch of the new Mercedes Metris Van.

His realist approach to photography is refreshing in a market that is constantly looking for new digital treatments.

Terry is admired for his calmness and driving force on all his projects which make for a happy work place, even in the most challenging situations. He is often warmly regarded by his colleagues as “The Legend,” which brings a smile to his face.

Wahooz Studio is located on the harbour front of downtown Toronto with easy access to all major hotels, restaurants and highways. The studio is custom designed for automotive print and television productions.

The 3200 sq.ft. studio has a 40’x32’x18’ U-shaped cyclorama with full ceiling return; two 28’x3’radius moveable ground rows; 30’x10’ Chimera graduated lightbox; and a 45’x15’ mezzanine level with dressing/make-up area and washroom with shower.

The studio provides a large amount of Tungsten and Strobe lighting and grip equipment along with black and grey light shaping material, 75K power, cable and distribution. The 15’x15’ automatic overhead door allows easy access for even larger vehicles and the parking lot can accommodate 30 cars and four production support vehicles.

The design and layout of the studio provides a comfortable and efficient workspace for even the most ambitious projects and has been extensively utilised over the past 17 years for the creation of virtually every automobile manufacturer's production requirements.