Founded 25 years ago by Martina Cerny, Making Of stands as a unique gem in Austria’s fashion and photography industry. As a pioneering styling and photo production agency, they pride themselves on unmatched versatility and innovation.

Martina Cerny, the heart and soul of Making Of, has consistently pushed the boundaries of creativity and sustainability. Her foresight in establishing comprehensive archives of clothing and props sets her team apart, enabling a more sustainable and contemporary approach to production.

Over the years, Making Of has conducted photo productions for major companies, including high-profile clients such as Casinos Austria, Palmers, Erste Bank, and Wiener Wohnen, showcasing the company's ability to meet the high standards and diverse needs of top-tier clients.

"As we celebrate our 25th anniversary, Making Of remains dedicated to innovation, quality, and sustainability, continuing to profoundly influence the Austrian creative scene."

Making Of, founded by Martina Cerny, has been a trustworthy partner in the field of photo production for more than 24 years. Based in Vienna, Austria, the agency has been a vital player in the local production industry.

Behind Making Of is Martina-Irene Cerny - born in Munich, she has been living and working in Vienna for 35 years. After graduating from Hetzendorf Fashion School, she started working as a fashion designer, creating the Beagle & Susu brand and working as a freelance stylist and costume designer.

She has worked for a long time on researching partners and manufacturers from a wide variety of fields in order to offer holistic, responsible and sustainable styling trough the Sustiin project.

Now it’s time for her own sustainable apron collection, which is divided in two sections: on the one hand the protective aprons, called 'Apropos Apron', on the other hand the adorning aprons, called 'Tout Tablier'.

The completion of the photo production itself should also be as environmentallv conscious as possible."We'll make sure that your production has a proper workflow, from the first idea to the final product, and that it stays on budget and is delivered on time.”

Making Of is a boutique talent agency and photo production company based in Vienna, Austria. The agency's extensive network in the local industry can help you find the perfect talent, photographer, or unique shooting location throughout Austria.

Run by founder Martina Cerny, the agency has been a vital player in the local production industry for the past 22 years. Making Of offers photo production services and talents from hair & make-up, fashion, food, and set styling. An extensive collection of fashion props makes productions easily handled from the central location in the heart of Vienna.

One of the most recent projects featured styling by Martina Cerny for the Austrian Design Deluxe brand, set styling by Stefanie Hinterauer, and additional costumes made by Nadine Gurtner. The shooting took place in Vienna and is featured in the most recent issue and the accompanying image film.

"Call Making Of on +43 1 319 53 51 or visit the website to make your next project in Austria a guaranteed success."

Looking for a talent, a photographer, a special piece of equipment or a unique location?

Making Of, by Martina Cerny, has been a trustworthy partner in the field of photo production for more than 22 years. Based in Vienna, Austria, the agency has been a vital player in the local production industry.

Your production will have a proper workflow from the first idea to the final product, it will stay on budget and will be delivered on time; Martina can work both as a contact for questions regarding health-safety precautions during the production and as an agent for professional and competent artists from the fields of hair & make-up, and fashion, food and set styling.

Thanks to a well-sorted in-house fashion and props archive, productions can be handled independently and organised from Making Of's central location in the city of Vienna.

Making Of, by Martina Cerny, has been a trustworthy partner in the field of photo production for more than 20 years. Based in Vienna, Austria, the agency has been a vital player in the local production industry. 

During the current Covid-19 pandemic, the agency and its team have been working tirelessly to implement safe and generally applicable measures to ensure a smooth workflow with partners, clients, and employees. Both as a contact for questions regarding health-safety precautions during the production and as an agent for professional and competent artists from the fields of hair & make-up, fashion, food and set styling. Thanks to a well-sorted in-house fashion and props archive, productions can be handled independently and organised from the central location in the city of Vienna.

Making Of, by Martina Cerny, has been a trustworthy partner in the field of photo production for more than 20 years. Based in Vienna, Austria, the agency has been a vital player in the local production industry. 

During the current Covid-19 pandemic the agency and its team have been working tirelessly to implement safe and generally applicable measures to ensure a smooth workflow with partners, clients, and employees, both as a contact for questions regarding health-safety precautions during the production and as an agent for professional and competent artists from the fields of hair & make up, fashion, food and set styling. Thanks to a well-sorted in-house fashion and props archive, productions can be handled independently and organised from the central location in the city of Vienna.

"For our clients, we are offering a wide range of tailor-made solutions. As of summer 2020, we could complete our services with the category of fashion design. With the designer Andreas Fischbacher, a congenial partner entered our agency. Collaborating with various fashion designers such as Calvin Klein, Trussardi, and Helmut Lang, he is used to working ahead of his time. His last collection, which he designed for the renowned Fair Trade label Anukoo, focuses entirely on sustainable fashion."

Sustiin is the first make-up, hair, styling and photo production agency aiming to work as sparingly as possible and across a range of different subject areas.

In recent years many clothing, cosmetics, make-up and hair product manufacturers have begun developing sustainable products. For some companies this has always been their core competence, and as a result new, future-oriented branches of businesses have emerged.

Martina-Irene Cerny has worked for a long time on researching partners and manufacturers from a wide variety of fields in order to offer holistic, responsible, sustainable (Sustiin) styling.

"It not only fulfills an affair of the heart, but also offers producers of environmentally friendly products the opportunity to make their imagery as a whole sustainable. It ensures that the clothes, make-up and props also come from ground-breaking, ecological sources. Even the completion of the photo production itself should be as environmentally conscious as possible."

Featured in this Showcase the first in-house production from Sustiin with photographer Marion Ida Wagner and products/brand as follows: Dr. Hauschka/Derma ID, Sabinna, Shakkei, SideLin @ SightStore, H&M CONSCIOUS Collection, MANGO Committed Collection, MARGARET AND HERMINONE, Baserange @ SightStore. Making Of Archive/Vintage: Helmut Lang BMW Motorcycle Collection 1979/Collection.Petar Petrov.

"Looking for a talent, a photographer, special piece of equipment or a unique location? Regardless, Making Of is the right company to call.

We'll make sure that your production has a proper workflow from the first idea to the final product, and that it stays on budget and is delivered on time.

The person behind Making Of is Martina Cerny. In cooperation with her team of stylists, make-up artists, project managers and many more, she ensures that your idea gets the shining performance it deserves!“

Recent clients include Billa, Falkensteiner Hotels & Resorts, Fashion20Two, Goldeck, Intimissimi, Liwest, Ludwig Reiter, MasterCard, McDonald’s, Ö3, Salamander, Tezenis, Wien Energie, Wiener Stadtwerke and Wiener Zucker.

"Looking for a talent, a photographer, special piece of equipment or a unique location? Regardless, Making Of is the right company to call.

We'll make sure that your production has a proper workflow from the first idea to the final product, and that it stays on budget and is delivered on time.

The person behind Making Of is Martina Cerny. In cooperation with her team of stylists, make-up artists, project managers and many more, she ensures that your Idea gets the shining performance it deserves!"

Featured in this Showcase are recent projects for Austrian Airlines, Wien Tourismus, Transgourmet Österreich GmbH, Leyrer + Graf Bauges.m.b.H., Pagro Diskont/ Petra Jobstmann & Carina Steinmassl, Österreich Wein Marketing, ADEG Handelsaktiengesellschaft, Dana Türen, Time Mode, Thrive Magazine, and Hartlauer. 

Making Of will launch its new website shortly. 

"Looking for a talent, a photographer, special piece of equipment or a unique location? Regardless, Making Of is the right company to call.

We'll make sure that your production has a proper workflow from the first idea to the final product, and that it stays on budget and is delivered on time.

The person behind Making Of is Martina Cerny. In cooperation with her team of stylists, make-up artists, project managers and many more, she ensures that your Idea gets the shining performance it deserves!"

"Location scouting, model casting, catering, props, lighting… not to mention how should you insure it? We think of all this and much more, and we’ll make sure you stay on budget and on time."

In charge of the whole process from the first idea to the final product, be it photo, film, catalogue or promotion outfits, Making Of are the people behind a film, photo or advertising production. The company will find the hair and make-up artists, stylists and fashion designers to make clients' products simply look better.

Behind Making Of is Martina Cerny - born in Munich, she has been living and working in Vienna for 31 years. After graduating from Hetzendorf Fashion School she started working as a fashion designer, creating the Beagle & Susu brand and working as a freelance stylist and costume designer. In 1999 she set up Making Of for hair, make-up, styling and production.

Visit the website for more information.