austria issue 769

Oct 2019

making of - SUSTIIN

Vienna - Photo Production and Talents Agents

Sustiin is the first make-up, hair, styling and photo production agency aiming to work as sparingly as possible and across a range of different subject areas.

In recent years many clothing, cosmetics, make-up and hair product manufacturers have begun developing sustainable products. For some companies this has always been their core competence, and as a result new, future-oriented branches of businesses have emerged.

Martina-Irene Cerny has worked for a long time on researching partners and manufacturers from a wide variety of fields in order to offer holistic, responsible, sustainable (Sustiin) styling.

"It not only fulfills an affair of the heart, but also offers producers of environmentally friendly products the opportunity to make their imagery as a whole sustainable. It ensures that the clothes, make-up and props also come from ground-breaking, ecological sources. Even the completion of the photo production itself should be as environmentally conscious as possible."

Featured in this Showcase the first in-house production from Sustiin with photographer Marion Ida Wagner and products/brand as follows: Dr. Hauschka/Derma ID, Sabinna, Shakkei, SideLin @ SightStore, H&M CONSCIOUS Collection, MANGO Committed Collection, MARGARET AND HERMINONE, Baserange @ SightStore. Making Of Archive/Vintage: Helmut Lang BMW Motorcycle Collection 1979/Collection.Petar Petrov.