Founded 25 years ago by the visionary Martina Cerny, "Making Of" stands as a unique gem in Austria’s fashion and photography industry. As a pioneering styling and photo production agency, we pride ourselves on our unmatched versatility and innovation under Martina's leadership.

Martina Cerny, the heart and soul of "Making Of", has consistently pushed the boundaries of creativity and sustainability. Her foresight in establishing comprehensive archives of clothing and props has set us apart, enabling a more sustainable and contemporary approach to production. These resources not only support our creative endeavors but also reflect our commitment to environmental consciousness.
Our agency's ability to draw on an extensive collection of unique items allows us to offer tailor-made and aesthetically diverse solutions to our clients. This versatility ensures that every project we undertake is not only visually captivating but also aligns with modern sustainable practices. Over the years, "Making Of" has conducted photo productions for all major and important companies, including high-profile clients such as Casinos Austria, Palmers, Erste Bank and Wiener Wohnen, showcasing our ability to meet the high standards and diverse needs of top-tier clients.

As we celebrate our 25th anniversary, "Making Of" remains dedicated to innovation, quality, and sustainability, continuing to influence the Austrian creative scene profoundly.