Under the direction of Ulrich Rolf Trüssel, the Swiss-based team of creative photographers and freelance artists work together to establish a vibrant international network.

Ulrich began his photography career at the early age of 12. He later went on to work out of his own rental studio where he realised his passion for creating a different style of picture along with his love for fashion.

As a self-taught photographer with a strong passion for analogue photography, Ulrich works with mid-range systems to bring the analogue style together with the possibilities afforded by today's high-tech equipment.

He combines technical perfection with staged imperfection to enhance and present the natural beauty of his models and fashion clients.