Seb Michel shoots high-end jewellery and watches as well as fashion and lifestyle.

Last season, Seb collaborated with leading brands including Vacheron Constantin, for whom he shot lifestyle images in his loft-studio in Lausanne.

He also shot the latest Alex Benlo watches collection and advertising campaign, as well as the new luxury sportswear brand KO Racer, created by Le Mans 24 Hours winner, Karim Ojjeh. Most of the pictures were set around a McLaren GT racing car brought into Seb’s studio for the shoot. Both clients were successful collaborations with Inox advertising agency.

Seb is convinced that photographers have become content creators. Following this idea, he started producing motion and is proud to present his first personal work, realised with model and dancer Alexia Giordano in collaboration with Repetto.

Visit his website or follow him on Instagram for updates.