Lucho Vidales is a photographer and director working worldwide, blurring the lines between editorial and advertising photography. From the beginning of his career, he has repeatedly taken part in fast-paced productions which often involve renowned personalities. He strives to bring great energy on set and makes sure whoever is on the other side of his lens has a great time.

During lockdown, Lucho was commissioned to shoot Real Madrid's first-time image including their 2020/2021 full range kits as well as all the captains of the club together. The production took place in Madrid in a completely safe environment and each talent was shot individually and put together on post afterwards. Tethered remotely to the agency in London.

Lucho enjoys being involved in the creative process as much as possible.

Clients include: Adidas, Adidas Originals, Under Armour, New York Times, Hypebeast, SoccerBible, Freeletics, Red Bull, Team Messi, Neymar Jr Sports, and McDavid.

Features include: New York Times, T-Magazine, T-Magazine China, Red Bulletin, Die Zeit, Hypebeast, and SoccerBible.

Title: Girl of flames 

"I captured this image during the Berlin Marathon. It was captured for an upcoming running shoe campaign for Under Armour Europe. It was crucial to feature real moments with real people.

We had five athletes who were running the marathon, and our job was to document their journey from beginning to end, this way, we could capture real reactions, from struggle to satisfaction. This image was part of the selection that ended up printed on billboards around the city."

During lockdown, Lucho was commissioned to shoot Real Madrid's first-time image which includes their 2020/2021 full range kits as well as all the captains of the club together. The production took place in Madrid in a completely safe environment and each talent was shot individually and put together on post afterwards. Tethered remotely to the agency in London.

Lucho Vidales is a photographer and director working worldwide, blurring the lines between editorial and advertising photography. From the beginning of his career, he has repeatedly taken part in fast-paced productions which often involve renowned personalities. He strives to bring great energy on set and makes sure whoever is on the other side of his lens has a great time.

Lucho enjoys being involved in the creative process as much as possible.

Clients include: Adidas, Adidas Originals, Under Armour, New York Times, Hypebeast, SoccerBible, Freeletics, Red Bull, Team Messi, Neymar Jr Sports, and McDavid.

Features include: New York Times, T-Magazine, T-Magazine China, Red Bulletin, Die Zeit, Hypebeast, and SoccerBible.

Lucho Vidales is a photographer and director working worldwide, blurring the lines between editorial and advertising photography.

From the beginning of his career, he has repeatedly taken part in fast-paced productions which often involve renowned personalities.

He strives to bring great energy on set and making sure whoever is on the other side of his lens has a great time.

Lucho enjoys being involved in the creative process as much as possible.

Clients include: Adidas, Adidas Originals, Under Armour, New York Times, Hypebeast, SoccerBible, Freeletics, Red Bull, Team Messi, Neymar Jr Sports, McDavid.

Features include: New York Times, T-Magazine, T-Magazine China, Red Bulletin, Die Zeit, Hypebeast, SoccerBible.

Lucho Vidales is a photographer and director working worldwide, blurring the lines between editorial and advertising photography.

Clients include: Adidas, Adidas Originals, Under Armour, New York Times, Hypebeast, SoccerBible, Freeletics, Red Bull, Team Messi, Neymar Jr Sports, McDavid.

Features include: New York Times, T-Magazine, T-Magazine China, Red Bulletin, Die Zeit, Hypebeast, SoccerBible.

Lucho Vidales is a photographer and director working worldwide, blurring the lines between editorial and advertising photography.

Some clients include: Adidas, Adidas Originals, Under Armour, New York Times, Hypebeast, SoccerBible, Freeletics, Red Bull, Team Messi, Neymar Jr Sports, McDavid.

Some features include: New York Times, T-Magazine, T-Magazine China, Red Bulletin, Die Zeit, Hypebeast, SoccerBible.