awards 2020

Nov 2020

Lucho Vidales

Barcelona

Title: Girl of flames 

"I captured this image during the Berlin Marathon. It was captured for an upcoming running shoe campaign for Under Armour Europe. It was crucial to feature real moments with real people.

We had five athletes who were running the marathon, and our job was to document their journey from beginning to end, this way, we could capture real reactions, from struggle to satisfaction. This image was part of the selection that ended up printed on billboards around the city."