Alex Waber is a Vancouver-based fashion photographer known for his cinematic approach to storytelling and lighting. With a background in cinematography from Capilano University, Alex combines technical precision with creative vision to craft images that capture the personality of his subjects. Whether in the studio or on location, his work highlights texture, movement, and the connection between people and their environments.

Alex’s photography has been featured in publications such as Vogue, Wired, Rolling Stone, and The Guardian, and exhibited in Vancouver galleries, including the Seymour Art Gallery and Pendulum Gallery.

Balancing commercial and fine art work, he brings the same thoughtful approach to every project, making him a trusted name in the fashion industry.

Tobias Meier, known professionally as 2b+photo, is mastering storytelling through fashion, beauty, and advertising photography. Based between Vancouver and Paris, Tobias’s vibrant, surrealist, and pop-art inspired works captivate viewers with their saturated colors, precise compositions, and intricate set designs. His unique approach has earned him numerous accolades, and his work is celebrated in international exhibitions, including being part of the Museum of Avant-Garde’s permanent collection.

In addition to his photographic expertise, Tobias is highly skilled in creative direction, retouching, and set design. Leveraging his VFX background, he brings imaginative narratives to life, ensuring each project is visually stunning and meticulously crafted. His dedication to both photography and creative direction makes him a sought-after collaborator for industry professionals worldwide. Tobias is available for projects worldwide, committed to delivering tailored solutions for each client.

Explore Tobias Meier’s portfolio and experience the artistry of 2b+photo.

Ema Peter is one of the most recognisable names in architectural photography. Her work's truly poetic approach comes from combining her photojournalistic background with her ability to showcase the life of architecture.

Ema is selected by some of the most progressive architects to capture their projects and her images have won countless awards. They have also been chosen for the covers of multiple architectural and interior publications.

Her love for capturing the “decisive moment," a concept created by Henri Cartier-Bresson, and applying it in architecture has helped her create her very own style and niche. Since her worldwide recognition in the field, Ema has also become a well-known public motivational speaker.

With 15 years of experience, Alex Waber brings a seamless blend of storytelling and style to each project, using natural environments and dynamic settings to highlight the personality of every brand he works with. Whether spending five days on a bike-packing trip around Texada Island, or capturing the relaxed yet refined mood of fashion brand Jessica Laura in a Vancouver loft, Alex approaches every shoot with care and creativity.

Recent projects also include a golden-hour session with streetwear brand Section 35, where the team worked quickly to make the most of the fading light. For Poplin and Co., Alex shot in the backroom of his studio, a vibrant setting filled with bookshelves, DJ gear, records, and plants, creating a youthful energy with the two models.

From remote landscapes to intimate interiors, Alex's lifestyle photography effortlessly brings people, places, and products together.

Based in Vancouver, Noel Hendrickson is an internationally recognised commercial photographer, director and storyteller. Known for his ability to spot the extraordinary in those subtle 'in-between' moments. Noel captures his subjects’ true emotions through his unique form of visual storytelling.

"Some of my favorite moments while shooting are when I'm fully embedded in the action. To me, photography is really about how you choose to experience your environment and how you tell that story. I remember my legs falling asleep while we waited several hours in -40C for a polar bear family to come into frame, and then there is one of the coldest moments of my life hovering over a glacier, hanging out the door of a helicopter, waiting for a train to emerge from behind a mountain pass".

“Noel and his team are miracle workers. We had a complex, multi-day, on-location shoot involving 12 different talents in a variety of outdoor locations. Noel was directing motion and shooting stills for this expansive campaign in Miami. The kicker? A freak late-season hurricane that threw all kinds of wrenches into our plans, requiring almost impossible resourcefulness and agility. Looking at the beautiful shots now, no one would ever know the trials Noel and team pushed through to get us a flawless end result.” - Trisha Salge - Associate Creative Director - McCann Health.

Title:  'Reflecting you, reflecting me'.

Location: Paris,  Bourse de Commerce; 'To Breathe - Constellation' by Kimsooja.

"I always go back to Paris for inspiration, to get lost in the city with camera in my hand. This time I flew from Canada only to see Kimsooja’s work in Bourse de Commerce.

I have been there many times as a big admirer of Tadao Ando, who designed and restored the building. The mirrored installation in conjunction with his work made you almost enter another world. A world in which you reflect yourself. A world that I quietly observed with my camera. You find yourself in moments like this."

Based in Vancouver, Noel Hendrickson is an internationally recognised commercial photographer, director and storyteller. Known for his ability to spot 'the extraordinary' in those subtle 'in-between' moments. 

Noel captures his subjects true emotions through his unique form of visual storytelling.  Curiosity has always been front and center in Noel's mind and it drives his creativity. 

Noel was born on the prairies where he developed an appreciation for the land and wide-open spaces, but the ocean is where his heart is. He now lives on the mountain, next to the sea in Vancouver and collaborates on projects around the globe. 

Recent healthcare clients include: New York Life, Seattle Childrens Hospital, Pfizer, United Health Care, Sandoz, Sanofi, Vanderbilt Children's Hospital, Hewlett Packard and BC Children's Hospital.

Blue Amber Production is a full-service production company based in Vancouver and Hawaii, providing all aspects of still photography, video and commercial shoots.

With extensive Canada and Hawaii experience, Blue Amber Production has worked with some of the world’s most successful brands. From art buying, budgets, casting, location scouting, permitting, catering, travel coordination, and all other production needs, BAP guarantees every aspect is handled with diligent detail.

“From conception to production, our goal to exceed client expectations and to ensure that each project is executed with efficiency and care.”

Woman-owned, with focus on inclusion and integrity, Blue Amber Production serves to be a change champion in the industry striving to treat both client and crew with dignity and respect.

Sustainability is priority, and Blue Amber is constantly finding ways to be more environmentally friendly. Each production aims to have the smallest footprint possible while maintaining a signature quality of service.

Alex Waber is a commercial photographer specialising in fashion, beauty, and lifestyle imagery. His work has been internationally published in Vogue, Wired, Complex, Rolling Stone, The Guardian, Forbes, and Outside. He has worked with renowned brands such as Arc’teryx, SECTION 35, Tilley, Roots, and Purple Brand Denim.

For the past 15 years, Alex has been creating stunning visuals both in the studio and on location along the West Coast. With a background in film, he brings a cinematic quality to his studio work, using natural and dramatic lighting on custom-built sets. In his spare time, Alex enjoys hiking, biking, kayaking, and camping—skills he eagerly integrates into his work. His love for the outdoors is evident in how he incorporates the environment into his location shoots, especially in the mountains around his hometown of Vancouver.

So, whether you’re planning a photo shoot in the high alpine, on a windswept shore, or in a cozy studio, give Alex a call!

Blue Amber is a production, casting and locations company with headquarters in Vancouver and Hawaii; supporting agencies, brands, creatives and producers.

Exploring Canada's vibrant production landscape is a Blue Amber specialty. They make every shoot, whether out in the backcountry or in a studio, feel like a place where everyone belongs. Their team prioritises inclusivity, professionalism, environmental responsibility, and fun!

"Finding hidden gems is our passion - scouting snow in summer, discovering new ski chalets, alpine lakes, and epic views!"

Founder, executive producer, Amber Palson has decades of experience producing in NYC, Hawaii and Canada; working with top industry names, brands and publications: Vogue, Vanity Fair, Harper’s Bazaar and O Magazine; Madewell, Victoria’s Secret, Zimmermann, J.Crew, Urban Outfitters and Nike.

Recent collaborations shot in Canada, include Reebok, Athleta, Nautica and Zara. Authorised to work in Canada and the USA, BAP ensures seamless operations wherever the project may take them.