Title:  'Reflecting you, reflecting me'.

Location: Paris,  Bourse de Commerce; 'To Breathe - Constellation' by Kimsooja.

"I always go back to Paris for inspiration, to get lost in the city with camera in my hand. This time I flew from Canada only to see Kimsooja’s work in Bourse de Commerce.

I have been there many times as a big admirer of Tadao Ando, who designed and restored the building. The mirrored installation in conjunction with his work made you almost enter another world. A world in which you reflect yourself. A world that I quietly observed with my camera. You find yourself in moments like this."

Based in Vancouver, Noel Hendrickson is an internationally recognised commercial photographer, director and storyteller. Known for his ability to spot 'the extraordinary' in those subtle 'in-between' moments. 

Noel captures his subjects true emotions through his unique form of visual storytelling.  Curiosity has always been front and center in Noel's mind and it drives his creativity. 

Noel was born on the prairies where he developed an appreciation for the land and wide-open spaces, but the ocean is where his heart is. He now lives on the mountain, next to the sea in Vancouver and collaborates on projects around the globe. 

Recent healthcare clients include: New York Life, Seattle Childrens Hospital, Pfizer, United Health Care, Sandoz, Sanofi, Vanderbilt Children's Hospital, Hewlett Packard and BC Children's Hospital.

Blue Amber Production is a full-service production company based in Vancouver and Hawaii, providing all aspects of still photography, video and commercial shoots.

With extensive Canada and Hawaii experience, Blue Amber Production has worked with some of the world’s most successful brands. From art buying, budgets, casting, location scouting, permitting, catering, travel coordination, and all other production needs, BAP guarantees every aspect is handled with diligent detail.

“From conception to production, our goal to exceed client expectations and to ensure that each project is executed with efficiency and care.”

Woman-owned, with focus on inclusion and integrity, Blue Amber Production serves to be a change champion in the industry striving to treat both client and crew with dignity and respect.

Sustainability is priority, and Blue Amber is constantly finding ways to be more environmentally friendly. Each production aims to have the smallest footprint possible while maintaining a signature quality of service.

Alex Waber is a commercial photographer specialising in fashion, beauty, and lifestyle imagery. His work has been internationally published in Vogue, Wired, Complex, Rolling Stone, The Guardian, Forbes, and Outside. He has worked with renowned brands such as Arc’teryx, SECTION 35, Tilley, Roots, and Purple Brand Denim.

For the past 15 years, Alex has been creating stunning visuals both in the studio and on location along the West Coast. With a background in film, he brings a cinematic quality to his studio work, using natural and dramatic lighting on custom-built sets. In his spare time, Alex enjoys hiking, biking, kayaking, and camping—skills he eagerly integrates into his work. His love for the outdoors is evident in how he incorporates the environment into his location shoots, especially in the mountains around his hometown of Vancouver.

So, whether you’re planning a photo shoot in the high alpine, on a windswept shore, or in a cozy studio, give Alex a call!

Blue Amber is a production, casting and locations company with headquarters in Vancouver and Hawaii; supporting agencies, brands, creatives and producers.

Exploring Canada's vibrant production landscape is a Blue Amber specialty. They make every shoot, whether out in the backcountry or in a studio, feel like a place where everyone belongs. Their team prioritises inclusivity, professionalism, environmental responsibility, and fun!

"Finding hidden gems is our passion - scouting snow in summer, discovering new ski chalets, alpine lakes, and epic views!"

Founder, executive producer, Amber Palson has decades of experience producing in NYC, Hawaii and Canada; working with top industry names, brands and publications: Vogue, Vanity Fair, Harper’s Bazaar and O Magazine; Madewell, Victoria’s Secret, Zimmermann, J.Crew, Urban Outfitters and Nike.

Recent collaborations shot in Canada, include Reebok, Athleta, Nautica and Zara. Authorised to work in Canada and the USA, BAP ensures seamless operations wherever the project may take them.

Alex Waber is a commercial photographer specialising in fashion, product, and lifestyle photography with 15 years of experience.

His work has been internationally published, including in Vogue, Wired, Complex, Rolling Stone, The Guardian, and Montecristo. He has shot for brands such as Arc'teryx, SECTION 35, Tilley, Roots, and Purple Brand Denim.

Alex grew up with a camera in his hands, learning first from his father, a portrait and landscape photographer, before studying cinematography and later studio and darkroom photography in his hometown of Vancouver. He has managed a commercial studio for over a decade, where he has honed his keen eye for lighting and composition.

He loves projects that start with an empty set and build with props and backgrounds to become a new world. Living next to a natural playground, his work (and play) often takes him into the mountains, a perfect way to spend a day.

"A fashion photographer named Alex
Who shoots for brands like Arcteryx
His work's been in Vogue
He works on the road
So if you’re planning a shoot,
...think Alex.

(It's really hard to rhyme with Alex!)"

Alex Waber is a commercial fashion and lifestyle photographer based out of Vancouver, BC. He has shot for clients including Arcteryx, Aritzia, Section 35, and No Reception Club. His photographs have been published in Vogue, Wired, Rolling Stone, Elle and many other publications around the world. 

Between campaigns and lookbooks, Alex thrives on collaborative ventures, building relationships with talent agencies and styling departments. Recent months have seen him immersed in studio sessions and on-location shoots. With an eye for detail and a knack for storytelling, Alex continues to push boundaries, exploring new concepts and techniques in the ever-evolving world of fashion photography.

Blue Amber is a global production company with teams in Canada and Hawaii; supporting agencies, brands, creatives, businesses and producers with stills and motion shoots, casting and locations.

"We are a production team led by women, dedicated to nurturing an inclusive workplace. Our diverse team of industry professionals are key to our success.

We believe when everyone feels supported and valued, it creates a sense of collaboration and allows for the best results to emerge. We are inspired by the creative journey and dedicated to making work fun, chill and productive! 

We encourage environmental responsibility and cultural awareness among crew, clients and suppliers."

Founder and executive producer Amber Palson has spent two decades producing in NYC, Hawaii and Canada; working with top industry names, brands and publications: Vogue, Vanity Fair, Harper’s Bazaar and O Magazine; Zara, Victoria’s Secret, Zimmermann, J.Crew, Urban Outfitters, Athleta and Nike.

The company is legally able to work in Canada and USA.

Alex Waber is a lifestyle and fashion photographer based in Vancouver workingg with clients like Arcteryx, Section 35 and No Reception Club. He has over 15 years experience shooting in studio, city streets, snowy peaks to rain-soaked landscapes. His work goes beyond commercial intent, landing in publications like Vogue, Rolling Stone, Wired and Forbes.

This past month he shot campaigns for No Reception Club and a new start up Jessica Laura. For No Reception Club, the shoot took place by the water in downtown Vancouver, bringing a narrative of travel and family to life, all while battling Vancouver’s temperamental weather. With Jessica Laura the goal was to evoke simple luxury in a sun soaked apartment.

When Alex isn't busy taking photos for clients, he's off capturing his own adventures. Check out this collection, featuring some snaps from his recent bike trip across Washington.