"From the old Minolta of my adolescence to the medium format digital cameras of today, I have tried to create the reality that light suggests to me when it plays with the shapes of the world, rather than create copies of what lies in front of us.

Advertising and commercial photography should not be an exception, the eye of the photographer and all the technology are meaningless if you do not involve yourself in showing the idea that awakens us to reality and/or the assignment in front of you. Without this involvement, we do a disservice to our profession and to the clients who entrusts us with their projects.

The tools we use vary, from analogue film to the digital world or the creation of computer images. That, rather than departing from the objective of giving our vision of the world, should encourage us to continue learning and improving."

Lenka’s food photography not only paints a beautiful image but transports you into the stories that she tells, where you can really savour, smell and feel the food in the images.

Her unique style makes a brand relatable and memorable for its target audience, communicating excellence and care for details at all levels.

Her style is contemporary, organic and sometimes rustic. She mostly uses backdrops and props in neutral shades to show off the food and really let the colours and textures shine.

Lenka is experienced in creating exceptional food photography for restaurants, magazines, brands and packaging. Pepsico, Biochef and the SisterMag are just a few of her happy clients.

Jo Francis is not only a master of his craft, he is also a storyteller. His visual language, which is very unique, is always the focus of his work. His customers love his way of giving his photography its symbolic power and sensitivity. He is a narrative photographer, both as a creator and lighting director. As a writer, he combines his statements with photography. 

Jo Francis is a good observer and listener for his clients. He developed projects for international companies as WWF and was lighting director at Steinway & Sons International. Optimal visual communication of ideas and values are his credo. He has built a huge archive of images over the years and many of his fans like to browse around to discover new visual ideas and to commission him with the design update of their projects.

Shootings can be booked In cooperation with SETUP production service / Barcelona. 

"I love people and beauty, so, when I discovered photography, I decided to leave my career as a scientist to dedicate myself to fashion and advertising. But, what am I doing here? That was something I had to ask my therapist.

I discovered through family, friends and clients my talent to empathise with people and form my “vision”. It is made up of curiosity, the ability to surprise myself, and the desire to establish a sincere connection.

I use photography as an excuse to meet different and stimulating people and places. Nothing is more interesting than a story and more suggestive than a point of view.

Art and beauty have brought harmony and personal fulfillment, prosperity and the opportunity to enjoy an exciting job every day.

From the beginning, I connected with the soul of people and found in their differences the raw material for my images. What I look for in the people I photograph is their naturalness, essence and desire to live. I cannot be more grateful to life for having this talent."

"Who are we? We are a full production service company providing support for audiovisual and photography projects, as well as for event organization or any requirement needed, such as:

• Scouting
• Logistics
• Crew hiring
• Location management

In other words, we provide strategic support to produce a photo or video shooting, but not only that, we are in charge of getting the best technicians for our client’s projects to assure  the best result. That’s why we have been making your ideas happen for over a decade. We are located in Barcelona, but we work all around the country and partner up across the world.

TANGENIO. No limits!

Clients include Nike, Decathlon, Seat, Audi, Ferrari, Bentley, Rinspeed, Volvo and Volkswagen."

Joana Tormo began working as a stylist and home-economist while she was studying Hispanic Philology at the University of Barcelona. She was lucky to start at a young age with the best photographers, agencies and clients in town: Nokia, Natura Bissé, Jack Daniel’s, Chips Ahoy, Danone, Arena, Seat, Burger King, Movistar, Freixenet.

This fact encouraged her to expand on her knowledge by completing several masters in photography, set design, art direction and marketing, which lead to her work being published in different advertising media, such as catalogues, commercials, cookbooks, fashion and decoration editorials. She also collaborated with different blog and fashion shows.

She feels prepared for any challenge. Her best qualities are her great enthusiasm, sense of fellowship and teamwork and her desire to keep learning.

Anatol Gottfried is a lifestyle, people and transportation photographer based in Barcelona. At this point he would like to thank his clients for their support over the past few months and for keeping the industry busy in such surreal times - shining in finding alternative solutions, making daring decisions and focusing on local possibilities.

The latest projects Anatol shot for Audi and The New Aero. Regardless of whether he photographs transportation or lifestyle - the human component must not be missing in his creations. He loves to take photos under the sun, in the water, at festivals (hopefully again soon) and obviously on the road, or better put, outdoors! In his images you will find the world in all its colours. Anatol lives for contrasts, moments, fragments and all combined with gorgeous light and composition.

His clients include Alphabet, Holaluz, Getaround, Mercedes Benz, Seat and Telekom among others. Anatol got off to a good start in 2021 prepping exciting productions around Spain. Have a glimpse at his portfolio on his Instagram or website.

Lucho Vidales is a photographer and director working worldwide, blurring the lines between editorial and advertising photography. From the beginning of his career, he has repeatedly taken part in fast-paced productions which often involve renowned personalities. He strives to bring great energy on set and makes sure whoever is on the other side of his lens has a great time.

During lockdown, Lucho was commissioned to shoot Real Madrid's first-time image including their 2020/2021 full range kits as well as all the captains of the club together. The production took place in Madrid in a completely safe environment and each talent was shot individually and put together on post afterwards. Tethered remotely to the agency in London.

Lucho enjoys being involved in the creative process as much as possible.

Clients include: Adidas, Adidas Originals, Under Armour, New York Times, Hypebeast, SoccerBible, Freeletics, Red Bull, Team Messi, Neymar Jr Sports, and McDavid.

Features include: New York Times, T-Magazine, T-Magazine China, Red Bulletin, Die Zeit, Hypebeast, and SoccerBible.

Welcome to Showcase Spain by Production Paradise, featuring leading creatives and companies from this country. 

More talents, services and facilities for photo and film production are available in our Madrid (Photo / Film), Barcelona (Photo / Film), Canary Islands (Photo / Film) and Balearic Islands (Photo / Film) directories.

Brands including Phillips, Seat, Marriott, ING, Jack Daniel's, Condé Nast Traveler, Danet, L'Officiel, Vogue, Škoda, Adidas, and Unicef among others, have trusted these professionals with their latest advertising campaigns and editorial shoots.

Be sure to check out our recommended events: 

• Marilyn Monroe by Milton H. Greene. The 50 sessions. Exhibition of 84 iconic photographs of the American actress taken by photographer Milton Green between 1953 and 1957. In this exhibition we will see everyday images of Marilyn Monroe in 50 different settings: resting after a shoot, at her home, at the wedding with Arthur Miller or even posing with friends like Marlon Brando and the photographer Green himself. Until 24th February at Filmoteca de Catalunya, Barcelona. 
• Claudia Andujar. The largest exhibition to date devoted to the career of the Brazilian photographer Claudia Andujar - a wide panorama of about 300 photographs focused on her coexistence with the photographer Yanomani, an audiovisual installation and drawings made by indigenous people. From 26th February to 23rd May at  Fundación MAPFRE Recoletos Exhibition Hall, Madrid.

Our cover story was shot by  Dario Catellani with production company The Jet Set. 

"La Quadra is a production company based in Valencia and Madrid, our strategic shooting situation permits us to work all over Spain. 

We take all measures to be 100% Covid free. But due to the current situation, we also offer the option to produce and direct your projects in many Spanish locations through our streaming system; you will feel as if you were actually there. 360º cams at the set and direct comunication (visual and sound) with directors, producers or ADs, completes the traditional set up of streaming. 

Our experience of more than 14 years enables us to provide services in photo and film production at any stage of the process: conception, production and post-production. We offer creativity, directors, big variety of locations, local suppliers, logistics, casting and international crews.

We procure creative solutions for all your projects. We are experienced, efficient, fast and fair. 

Visit our website to see more."