"If you’re looking to rent the newest and best photo and video equipment, then Calumet is the place to be. Calumet regularly invests in the newest and best products to ensure your production gets the best support.

New LED lights from NanGuang Mixpad 106 and RGB88 are now available, as well as the Sony Alpha range which has been updated and broadened. Following Canon’s step into the mirrorless evolution, the Canon EOS R is part of the rental program too. THis is also available in a test package together with EF 70-200mm/4,0, RF24-105mm/4,0, RF 35mm/1,8 macro and the speedlite 470 EX.

In June, Calumet opened a new location in Frankfurt am Main. With the seventh Calumet store, you now have optimal coverage throughout Germany. All seven shops in Hamburg, Berlin, Munich, Stuttgart, Essen, Düsseldorf and Frankfurt am Main have professional rental stations."

Achim Küst is an experienced watch and jewellery photographer with long-standing relationships with his clients. His studio is located in Frankfurt from where he works together with leading photo retouchers on post-production.

Berlin-based Claas Cropp Creative Productions is a full service production company with experience across all areas of stills and motion production, location scouting and casting.

Recent productions include:

• Audi TT campaign shot by Jan Steinhilber in Berlin and Munich (Philipp & Keuntje).
• Goldwell Color Zoom campaign shot by Ralph Mecke and Fridolin Schoepper (DoP) in Berlin (Jung von Matt).
• Deutschlandstiftung Integration (DSI) campaign shot by Boris Camaca in Berlin (Antoni)
• Gizeh campaign shot by Neumann und Rodtmann in Berlin (markt8).
• Nike X Matthew M Williams II campaign production BTS in Berlin (Panottica).
• VW Service campaign shot by Cem Günes in Germany (inhouse).
• Nissan Micra N Sport campaign shot by Jan Steinhilber in Berlin (TBWA Paris).
• Glamour Editorial Berlinale shot by Stefan Armbruster in Berlin (Condé Nast).

Other clients include brands such as Louis Vuitton, Brioni, Lacoste, Nike, Adidas, Apple, Microsoft, Sony, Siemens, BMW, Audi, VW, Mercedes-Benz and Lufthansa.

Photographers include Annie Leibovitz, Michel Comte, Jean-Baptiste Mondino, Ellen von Unwerth, Nadav Kander, Martin Schoeller, Phil Poynter and many more.

"HOWtoDO is an innovative 360 degree agency creating visuals, text and concepts for fashion, beauty and lifestyle companies. From small shoots to big campaigns, we put high-quality into the big picture and every detail.

HOWtoDO consults on branding, content and influencer relations with output that is relevant, modern and unique. Our aim is to create meaningful content and connect and inspire consumers and opinion leaders alike. Our internationally experienced creative team that includes photographers, artists, consultants, bookers and producers is known for it’s high standards in planning, execution and post-production.

Our focus: photo and video production for the beauty and fashion industry. Clients include world-leading brands, magazines and companies such as Wella, L.O.V., Schwarzkopf, Breuninger, TUSH Magazine, Catrice, Guerlain, BMW, Swarovski, Yves Saint Laurent, Gaultier, Louis Vuitton, Shiseido, Dior, L'Oréal Paris, Lancome and Chanel."

Francisco Lopez is a photographer based between Nuremberg, Germany and Barcelona, Spain. He has been working across architecture, interior, exterior, corporate, industrial, people, portrait, lifestyle, product and still life since 1992.

For a product relaunch for a German pharmaceutical manufacturer, Francisco was asked to create a new world of images. His relaxed lifestyle shots were staged with a handful of models in a rented private home and garden, and in order to keep the images as natural as possible very little artificial light was used.

Above all, close cooperation with the advertising agency and the customer - who were both present for the shoot - was very important. The images are being used for internet, magazine advertisements, leaflets, brochures and posters.

Founded in Dusseldorf in 1985, Elegant Elephant Studios is one of the biggest photo studios in Germany, located on the premises of a former steel works.

The 2,800 m² space can accomodate film and photo productions for every type of client. From automobile to food, fashion and people photography, spaces range from smaller studios measuring 40 m² or large work spaces measuring more than 500 m².

Elegant Elephant also features professional mask rooms, hair washing sinks and showers, production offices, a workshop for set builders and a large coffee bar. For creative breaks and meetings, the studios have comfortable lounge areas seperate from the set.

Elegant Elephant also provides the appropriate rooms and, if needed, the necessary equipment for shoots as well as corresponding services to support a production with experienced photo assistants.

Mary Production is a Hamburg-based photo production company offering a full range of production services for the fashion and advertising industries.

Services include budgeting, shoot production, casting and commissioning talent, crew hire, art department, model making, equipment hire, travel and transfers, hotels, transport and vehicle hire, location scouting, location management, permitting and contracts as well as art buying, photographer and client consulting.

With more than 18 years of experience Mary Production provides its services Europe-wide to international clients.

MP has recently produced the new Deutsche Bahn campaign 'Diese Zeit gehört Dir‘, the DB Regio campaign, and 'Behind the Doors‘ for NEFF Built-in Appliances.

Visit the website to see more.

Pirates'n Paradise is an experienced post-production company that covers the full range of modern digital image communication.

The team processes large, worldwide campaigns as well as digital assets, image films or social media content with distribution across all media channels.

For this Showcase, Pirates'n Paradise present a selection of latest work for Volkswagen, Mazda, Kia, Orthomol and Zeiss.

Werner Krauss and his team work successfully both in the studio in Nuremberg as well as at home and abroad on location. Despite 30 years of experience in advertising photography, Werner is always on the lookout for new challenges.

His focus in the field of advertising photography is on interiors, furniture and accessories. Werner's clients highly appreciate the natural expression in his images, and he is enthusiastic to contribute to the development of new visual languages.

"Aside from professionalism, both love and passion are essential for success - only then can shots be made that touch the viewer and inspire joy."

Featured in this Showcase are recent catalogue images for Loberon, with whom Werner and his team have been working since the founding of the company. Numerous national and international awards attest to the quality of the catalogue over the years of their collaboration.

Lunik is a Berlin-based full service production company for different requirements in photography and video. Lunik’s international network allows it to offer all fields of production service worldwide, including art-buying, location scouting, casting or whatever is needed for the perfect shoot.

In addition, Lunik is able to supply high-standard 'Making-Of' film production, implemented by creative professionals.

Recent and upcoming projects include:

• Rammstein artwork shoot with Jes Larsen and Rammstein promo shoot with Jens Koch for Rolling Stone Magazine.
• Schiesser lifestyle campaign with Philipp Rathmer.
• BMW Christmas campaign with Eric Frideen.
• Photo shoot for Vattenfall with Felix Odell.
• Production service for Essence and Florian Bison.