"Additive are here to solve your visual problems. Whether that be producing static images, animation or making use of the latest interactive technology available with AR and VR, we welcome the challenge of generating compelling visual content to elevate your brand awareness.

Working with some of the biggest brands and world renowned international photographers, we're here to enhance and mold photographic material using retouch and matte painting artists. When the impossible or improbable need to be visualised, we are here to generate the missing pieces using the best CGI techniques to enable you to craft stories in a visual way."

Felix Shumack is an advertising and commercial photographer based out of London and specialises in sports and fitness imagery, both still and moving.

As part of the new breed of visual artists, Felix understands the modern paradigm of digital advertising and the unique opportunities and challenges it brings. Felix’s creative process is driven by this developing need to generate more with less, maintain a high level of quality and originality and speak with an authentic and consistent brand voice that engages with its audience across an ever-expanding number of channels. His imagery has won numerous international awards and been featured in print, online, social media and outdoor campaigns.

Felix loves being involved in the creative process and contributes greatly to the concept and styling of the projects he collaborates on. With creativity, diligent planning, excellent execution and great professionalism, Felix is a committed and reliable partner for agencies and clients alike.

CircleMedia is a leading London-based CGI and post-production studio represented on both sides of the Atlantic by Peter Bailey Productions.

Projects featured in this Showcase include:

• A stunning new campaign for the Ford Mustang, commissioned by GTB London, art directed by Ross Hanson, and realised in Full CGI by the team at CircleMedia.
• Over 60 CGI shots of the new Porsche Cayenne, created in time for its worldwide reveal on 29th August, with photography by Stephan Romer.
• Post-production of Trigger’s studio shots of the Rolls Royce Black Badge models, along with intricate CGI environments to surround them.
• Maserati advertising imagery, shot by Dubai-based photographer Adam Browning-Hill.
• CGI studio shots of seven current Ford models, again commissioned by GTB, and currently running in print and OOH around the UK.

Other recent projects that couldn't be squeezed into this Showcase include CGI and retouching work for McCain / Adam&EveDDB, Bentley / Keko London, Jaguar / Spark44, and more.

Morgan Lockyer is a photographic agency that has been championing image makers in London and worldwide for 15 years.

Clients and campaigns in the last few months include Samsung (global), Canon (global), BMW, Jaguar, Hennessy, Credit Suisse, Rapha Travel, Berghaus, Soho House, Winsor & Newton and John Lewis, amongst many others.

Alongside the commercial work, the artist output has excelled in creativity, beauty and inspiration.

The agency represents Andy Green, Alex Howe, Garrod Kirkwood, Iain Crawford, Jamie Lau, Jason Hawkes, Johanna Parkin, Kate Abbey, Regan Grey, Richard Pullar, Richard Wadey, Seamus Ryan, Shinichi Maruyama, Timothy Hogan and Walter & Zoniel.

Justin Leighton is a UK-based photographer with a background in photojournalism and a passion for all things automotive. He shoots and films beautiful cars for a wealth of prestigious clients in breathtaking locations across the world.

"Recent shoots include a unique special commission Rolls Royce Mayfair, a lovely time at the seaside camping out with the Mercedes Marco Polo, taking to the air for the Mazda MX5, on the road with the prototype Porsche GT2RS, back to the Highlands with the new Land Rover Discovery and the one millionth Porsche 911, into the future with Mercedes in the concept F015 self-driving electric, the Leccie Smart 4 Door and the Renault Zoë e-sport concept electric car."

Follow Justin's adventures on Instagram, twitter, and Facebook.

2017 continues to be a good year for Graham Tooby with recent shoots for IKEA, Nespresso, Chambord and HSBC.

Graham's focus is on a graphic, clean photography style with an attention to detail. He is looking forward to the rest of the year and seeing what comes next.

Graham is available through his agent Mutton-Bones.

Based out of his Waterloo studio in Central London, Michael Wharley shoots advertising, portrait and editorial work for entertainment industry clients.

An AOP member and Fellow of the BIPP, he creates bold, dramatic imagery that balances narrative with visual impact for film and theatre posters, magazines, book covers and more.

Recent highlights include shooting writer-director Alice Lowe for acclaimed horror-comedy 'Prevenge', poster imagery for Connor McPherson's 'The Weir' for ETT, and striking portraits of Joe Pasquale for the UK tour of 'Some Mother Do 'Ave'Em'. He has also shot an array of well-known faces, from Gemma Arterton to Gugu Mbatha Raw, Werner Herzog to Kelly Brook and Nicholas Pinnock.

His ongoing 'The Attitudes' project for charity Acting for Others was recently exhibited at The Globe Theatre in London.

See more of his work on his website.

The team at Horton-Stephens represents a world-class group of photographers and CGI artists that also produce moving images.

It's no surprise then that they’ve been rushed off their feet shooting campaigns for, Sainsbury’s, Bombay Sapphire, PayPal, Colgate and many more over the last few weeks.

"We are also delighted to welcome Short & Sweet to the team. Led by Ben Waddleton, Short & Sweet partners with brands and creative agencies to make miniature masterpieces through moving image."

There’s much more from the rest of the team online and visiting the 'Latest News' section is always a good call. See the 'Platform' section for new talent; choice of two CGI companies and moving image at sister agency hortonsshortuns.com.

Ross Woodhall is a UK-based action and lifestyle assignment photographer with 20+ years experience. Here’s what his latest client had to say:

"Fun and enjoyable to work with and nothing was too much trouble. Ross was happy to literally jump right in and get the shots we wanted." Simon Coleman, Design Manager, Mark Warner Holidays.

"Born in Northern Ireland, I’m a London-based photographer. I started my career in a camera crew in the London film industry before working for an agency in web design and digital marketing. I made the switch to stills photography after a period of world travel in 2007.

Since then, I’ve gone on work with both agencies and leading brands directly and been published worldwide, with recent clients including Manchester United Soccer Schools, Microsoft and the NHS.

I like to meet people and put them at ease before creating and capturing natural moments that show them at their best and tell a story.

I work alongside an experienced production team that covers all aspects of a commercial shoot, including casting models, location finding, travel and budget management."