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Showcase Magazine
Jon Bader
Food Photographers & Directors
Jon Bader is one of Australia’s top food photographer/directors. His stills and film work is characterised by his attention to detail and a lighting style that always delivers mouthwatering food that jumps off the page and screen. His ability to turn a brief into an appetite driven visual journey, whilst creating a collaborative and relaxed working environment, is what makes Jon a sort after talent in the industry.
Over a career spanning 30 years Jon has dished up successful ad campaigns for the likes of McDonald’s, Woolworth’s, Meat&Livestock Australia, KFC, Coca-Cola, Qantas, Nestlé and many more.
Jon is also well known for his editorial food and lifestyle work and has stepped into the kitchens of many of Australia’s top chefs, working with them to create countless food stories and features as well as contributing his talents to various charities in the fight against food waste.
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Showcase Magazine
Matt Cherubino
Lifestyle, Outdoor & Adventure Photographers
Matt Cherubino found inspiration within his home city limits of Melbourne, but took his craft to new heights once he found what lay beyond them.
Cherubino's devotion to photography is as natural as the landscapes he explores, capturing moments over the past ten years across all seven continents, building a worldly portfolio that speaks for itself. Matt has recently worked with global front runners such as Apple, Arc'teryx and Intrepid Travel.
At the heart of his ethos, Matt strives to tell the story behind the surface, producing eye-catching, considered, and meaningful visuals. His extensive experience has sharpened his approach, bringing adaptability and finesse to ensure a seamless creative process.
Matt is dedicated to understanding and realising his clients' vision. Whether on set or out in remote locations, Matt consistently captures imagery with emotion and purpose.
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Showcase Magazine
Andreas Smetana
Advertising Photographers & Directors
Renowned for his 25 years of expertise in commercial campaigns, photographer/director/DOP Andreas Smetana has garnered global recognition for his work.
Able to transition between film and photography, Andreas moves between a diverse range of genres, from technically demanding shoots to intimate human narratives, ensuring each story is authentically captured.
His impressive portfolio boasts an enviable client list including Australian Defence Force, Woolworths, Audi, Lexus, Toyota and Samsung, alongside household names such as Qantas, Amex and Uber.
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Showcase Magazine
Toby Dixon
Advertising Photographers & Directors
Toby Dixon is an acclaimed Australian photographer and director renowned for his dynamic and captivating visual storytelling. Dixon has carved a niche for himself in the creative industry, merging technical prowess with an unerring eye for detail to create compelling images and films.
His portfolio is a testament to his versatility and artistic range, encompassing a wide array of genres from commercial advertising to portraiture, sport, and documentary photography. Notable for his ability to capture the essence of his subjects, Dixon's images often evoke a powerful emotional response, blending striking visuals with nuanced storytelling. In the realm of commercial photography, Dixon has collaborated with an impressive roster of high-profile clients, including leading brands such as Nike, OPSM, Telstra and Samsung.
Transitioning between stills and motion, Dixon has also made significant strides as a director. His films, much like his photography, are celebrated for their visual richness and narrative depth. Whether crafting a poignant short film or a vibrant commercial spot, Dixon brings a unique vision and creative flair to every project.
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Showcase Magazine
Alex Feggans
Directors/ advertising / commercials
Best known for his ability to elicit strong performances and create vibrant cinematic worlds, Alex Feggans is driven by his passion for telling character-driven stories that are entertaining and memorable.
Alex began his career working on feature film sets before moving into post-production where he honed his storytelling skills as a commercial advertising editor in London and Sydney.
He spent the next decade cutting for some of the world’s best commercial directors before making the leap into directing himself. He has since directed campaigns for some of the world’s biggest brands including Netflix, Nintendo, HSBC, Coke and TAB.
His first short film ‘Jackrabbit’ played at some of the world’s best film festivals (including the international competition at Clermont-Ferrand, Sydney Film Festival, St Kilda Film Festival, Interfilm Berlin, OFF and Hollywood Comedy Shorts) and was acquired by Canal+ (France), Telefonica (Spain) and SVT (Sweden) to play on their cable TV networks.
Alex prides himself on having a clear vision and enjoys collaborating to bring the creative team’s ideas to life in the most compelling way. Above all else, he loves to make films and always brings boundless energy to every project.
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Showcase Magazine
David Maurice Smith
Advertising Photographers & Directors
David Maurice Smith works as both a director and photographer in Australia and surrounds, floating between the genres of advertising and documentary storytelling.
He initially gained recognition as a photojournalist covering complex issues around the globe on assignment for publications like The New York Times Magazine and TIME. It was this work that helped define his authentic and emotionally rich visual style, the same style that can be seen in the work he now creates for large-scale stills and motion brand campaigns for clients like American Express and The Government of Australia.
Underpinning his work is a fascination with the human condition and a love of using dramatic light and strong composition to bring complex narratives to life, walking the line between commercial and documentary.
David is commercially represented by flint, a full-service motion and stills production house based in Sydney.
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Showcase Magazine
Andy Lewis
Food & drink photographers
Award-winning Australian food and drink photographer Andy Lewis bases himself out of his fully equipped kitchen studio in Sydney. Andy continues to have very long standing working relationships with his clients, which is a testimony to his character and the extremely high quality of craftsmanship in his work. Always striving for better results, Andy and his teams supply only top tier images.
Andy works with a range of the best still life and food stylists which he selects to fulfil the brief. Andy and his team are there to guide you through the whole production process including recipe development, prop sourcing and set building.
In recent months Andy has created food/drink photography and video for Fever-Tree, Delonghi, Lyres, Costco, IGA, Steggles, Lilydale, Greens & Goodness, Tummy Gummies, Man of Many, Providoor, Commonwealth Bank, Goodman Fielder, Moria Macs, Coeliac Australia and Wholegreen Bakery.
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Showcase Magazine
Photoplay Photography
Full Photo & Film Production Services
Photoplay Photography is a premier agency representing a diverse range of leading image makers across various creative disciplines, including photographic stills, motion and visual arts. The commitment is to the continuous evolution of artists’ careers and to producing work the highest quality for agencies and clients.
Photoplay Photography operates as an agile production company. Highly responsive to market demands it offers a comprehensive range of production services including large scale commercial photographic shoots, film and digital content creation, bespoke location scouting and casting with a specialised team of senior producers who ensure the highest standards across every production.
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Showcase Magazine
Tom Franks
People & Lifestyle Photographers & Directors
Most image makers see a subject through a lens. Tom sees people—real, unconventional, flawed, brilliant, unforgettable human beings.
He connects with them not just as people but as characters, blending his small-town Yorkshire charm with world-class technical wizardry to create portraits that resonate with the audience.
Whether capturing stills or directing motion, Tom uses this personal connection to gain trust, build friendships, and craft memorable visual narratives.
In a world suddenly immersed in AI, creating authentic still and motion work that connects with an audience on more than a surface level has never been more important. Much of his advertising work demands a high degree of technical understanding and problem-solving, yet he always strives to keep the imagery grounded in realism.
Honestly, though, he's just thrilled to make a living by telling stories through photography and film while collaborating with a wide variety of smart and creative people across multiple industries.
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Showcase Magazine
Manja Wachsmuth
Food & drink photographers
Manja Wachsmuth has won awards and fans with her impeccable Scandinavian sense of elegant composition, recently listed as a Lürzer’s Archive top 200 Ad photographer for the second time. Manja creates masterful food photography, captivating product shots, expressive portraiture and lifestyle imagery that intrigues.
Danish-born but now resident in Auckland, Manja's work is a testament to photographic power. From darkroom beginnings to culinary artistry, she has become a master of precision and purpose in commercial photography. Manja believes in the profound impact of beautiful photos and compelling narratives.
"Beautiful photos last. They tell your story year after year, through trends and seasons, failure and success. They shine with you. It's easy to think that any photo will do, but that's as untrue as any meal or any wine will do. I believe in beautiful photos.” - says Wachsmuth.
Collaborating with top chefs, artisan producers, and lifestyle brands, her photography delves into the heart of her subjects with an unwavering commitment to authenticity.
Manja is repped by Film Construction. To view Manja’s printed portfolio, contact Exec Producer Belinda Bradley. Client list includes: Heineken, American Express, Nespresso, Fever-Tree, Barker’s of Geraldine and Liquorland.