italy issue 793
Mar 2020
Bedeschi Film
Milan - Photo & Film Production
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Client: Renault Italia , Campaign: Renault Kadjar , Advertising Agency: Publicis Italy , Creative Direction: Stefano Battistelli , Art Direction: Massimo Guerci & Dario Citriniti , Director: Gigi Piola , D.O.P.: Leandro Ferrao , Editor: Fabrizio Squeo , Production: Bedeschi Film , Producer: Giacomo Tabone ... see more
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Client: Sky BMW , Executive Production: Federica Casagrande, Marta Messina , Production: Bedeschi Film , Director: Giovanni Bedeschi , D.O.P.: Stefano Morcaldo , Executive Production: Federico Salvi , Producer: Giacomo Tabone , Editor: Luca Angeleri , Post Production: Francesco Rota , Colorist: Diego La Rosa ... see more
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Campaign: Tampax , Advertising Agency: Publicis , Creative Direction: Massimo Guerci , Art Direction: Dario Citriniti , Director: Edoardo Lugari , D.O.P.: Marcello Dapporto , Editor: Fabrizio Squero and Francesca Catalisano , Production: Bedeschi Film , Executive Production: Giovanni Bedeschi , Producer: Federico Salvi & Annalisa Di Martino ... see more
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Client: San Carlo , Advertising Agency: Wunderman Thompson , Creative Direction: Sergio Rodriguez , Art Direction: Antonio Marchio , Director: Giovanni Bedeschi , D.O.P.: Andrea Rainoldi , Editor: Francesca Castellari , Production: Bedeschi Film , Creative Supervision: Gianluca Sales , Executive Production: Diana Passoni ... see more
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Client: Heineken , Campaign: Heineken Dilemma , Advertising Agency: Publicis , Creative Direction: Bruno Bertelli, Cristiana Boccassini, Luca Cinquepalmi & Marco Venturelli , Art Direction: Laura Aondino , Director: Giovanni Fantoni Modena , D.O.P.: Amilcare Canali , Executive Production: Silvia Cattaneo & Federico Salvi , Production: Bedeschi Film , Copywriter: Francesca Vitello ... see more
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Client: Aboca , Advertising Agency: RED – Robiglio & Dematteis , Creative Direction: Paolo Dematteis , Art Direction: Paolo Dematteis , Director: Edoardo Lugari , D.O.P.: Luca Fantini , Production: Bedeschi Film , Producer: Federico Salvi , Executive Production: Giovanni Bedeschi , Editor: Francesca Castellari ... see more
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Client: Renault
Client: Renault
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Client: Sky BMW , Campaign: BMW L'incontro
Client: Sky BMW , Campaign: BMW L'incontro
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Client: Aboca
Client: Aboca
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Client: Tampax
Client: Tampax
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Client: Tampax
Client: Tampax
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Client: Heineken , Campaign: Heineken Dilemma
Client: Heineken , Campaign: Heineken Dilemma
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Client: San Carlo
Client: San Carlo
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Client: San Carlo
Client: San Carlo
Giovanni Bedeschi is the founder and owner of Bedeschi Film. He graduated from Istituto d’Arte Beato Angelico, Milan in 1980 and started his career working for agencies Ata, Bates and later McCann.
In 1991 he became associate creative director at Saatchi & Saatchi and that same year directed his first commercial for Neutro Roberts, chosen by Paul Arden for Cannes 1991 'New Talent Showcase'.
After freelancing in Mexico, the Middle East, Russia and the USA in 2002 he opened his own production company, Bedeschi Film. During 18 years of activity Bedeschi Film has produced commercials for leading brands in Italy and worldwide and has won many important advertising awards like Cannes Lions, LIA, ADCI, Eurobest and Clio.
In 2018 Giovanni directed and produced his first feature film ‘Pane dal cielo’ currently distributed in Italy by Emera Film and worldwide by TVCO. The film won best film and best director awards at the 2018 Mirabile Dictu International Catholic Film Festival and was selected at the 2019 Durban International Film Festival.
Giovanni is President of CPA, the Italian Association of Advertising Production Companies and is a fellow lecturer at Milan Brera Art Academy. Giovanni still works passionately as director both in Italy and worldwide.