italy issue 815
Nov 2020
Bedeschi Film
Milan - Film & Commercial Production
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Client: Coop , Advertising Agency: Havas Milan , Creative Direction: Luigi Fattore, Antonio Campolo , Director: Giovanni Bedeschi , D.O.P.: Andrea Rainoldi , Editor: Francesca Castellari , Production: Bedeschi Film , Executive Production: Federico Salvi ... see more
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Campaign: BMW , Client: Sky Media Brand Solutions , Executive Production: Federica Casagrande, Marta Messina , Director: Giovanni Bedeschi , D.O.P.: Stefano Morcaldo , Editor: Luca Angeleri , Production: Bedeschi Film , Executive Production: Federico Salvi ... see more
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Campaign: Fonzies , Client: Mondelez Italia , Advertising Agency: Havas Milan , Creative Direction: Martino Lapini, Azeglio Bozzardi , Director: Alessandro De Leo , D.O.P.: Karim Andreotti , Editor: Elisa Tornbacco , Production: Bedeschi Film , Post Production: BF Post , Executive Production: Federico Salvi ... see more
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Campaign: San Benedetto , Client: Gruppo Acqua Minerale San Benedetto Spa , Advertising Agency: The Beef , Director: Giovanni Bedeschi , Production: BF Post ... see more
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Client: Toyota Motor Italia , Advertising Agency: The&Partnership Italia , Creative Supervision: Andre Moreira , Creative Direction: Fabrizio Caperna , Creative(s): Giambattista Menna, Roberto Ottolino , Director: Giovanni Bedeschi , D.O.P.: Andrea Rainoldi , Editor: Francesca Castellari , Production: Bedeschi Film , Executive Production: Federico Salvi ... see more
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Client: San Carlo , Advertising Agency: Wunderman Thompson , Creative Agency: Sergio Rodriguez , Art Direction: Antonio Marchio , Director: Giovanni Bedeschi , D.O.P.: Andrea Rainoldi , Editor: Francesca Castellari , Production: Bedeschi Film , Creative Supervision: Gianluca Sales , Executive Production: Diana Passoni ... see more
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Campaign: BMW , Client: Sky Media Brand Solutions
Campaign: BMW , Client: Sky Media Brand Solutions
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Client: Coop
Client: Coop
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Client: Mondelez Italia , Campaign: Fonzies
Client: Mondelez Italia , Campaign: Fonzies
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Campaign: San Benedetto , Client: Gruppo Acqua Minerale San Benedetto Spa
Campaign: San Benedetto , Client: Gruppo Acqua Minerale San Benedetto Spa
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Client: San Carlo
Client: San Carlo
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Client: Toyota Motor Italia
Client: Toyota Motor Italia
Giovanni Bedeschi is the founder and owner of Bedeschi Film. He graduated from Istituto d’Arte Beato Angelico, Milan in 1980 and started his career working for agencies Ata, Bates and later McCann.
In 1991 he became associate creative director at Saatchi & Saatchi and that same year directed his first commercial for Neutro Roberts, chosen by Paul Arden for Cannes 1991 'New Talent Showcase'.
After freelancing in Mexico, the Middle East, Russia and the USA, in 2002 he opened his own production company, Bedeschi Film. During 18 years of activity Bedeschi Film has produced commercials for leading brands in Italy and worldwide and has won many important advertising awards like Cannes Lions, LIA, ADCI, Eurobest and Clio.
In 2018 Giovanni directed and produced his first feature film ‘Pane dal cielo’ currently distributed in Italy by Emera Film and worldwide by TVCO. The film won best film and best director awards at the 2018 Mirabile Dictu International Catholic Film Festival and was selected at the 2019 Durban International Film Festival.
Giovanni is the president of CPA, the Italian Association of Advertising Production Companies, and is a fellow lecturer at Milan Brera Art Academy. Giovanni still works passionately as director both in Italy and worldwide.