Born in New York to Portuguese parents, João Carlos is an all round  advertising, fashion and fine art photographer and director of photography. His artistic explorations began with painting and fine arts, which led him to study at Ar.co Institute of Art and Visual Communication in Lisbon, Portugal.

In 2010, he won the communication arts award of excellence, the Hasselblad Masters Award, a prestigious recognition in the industry that honours the best in both established and rising photographic talent.

He is a member of SanDisk Extreme Team, Westcott Top Pro, Koylab Ambassador and 3 Legged Thing Pro. 

He is also a member of the Federation of European photographers (FEP). João currently works out of his Lisbon studio, travelling worldwide for assignments.