spain issue 814

Oct 2020

Guillem Vergés

Barcelona - photographers

"From my old Minolta of my adolescence to the medium format digital cameras of today, I have tried to create the reality that light suggests to me when it plays with the shapes of the world, rather than creating copies of what appears to us.

Advertising and commercial photography should not be an exception, the eye of the photographer and all his technique are meaningless if they do not involve themselves in showing the idea that awakens us to reality and/or the assignment in front of us. Without this involvement, we do a disservice to our profession and to the client who entrusts us with his project.

The tools we use vary, from analogue film to the digital world or the creation of computer images. That, rather than departing from the objective of giving our vision of the world should encourage us to continue learning and improving."