GLOBAL ADVERTISING PHOTOGRAPHY & MOTION Dec 2023

For more than 15 years, Alex Waber has been behind the lens, crafting compelling commercial campaigns for a diverse array of Canadian companies. The collaborative aspect of each project stands out as one of the most gratifying elements for him – working in tandem with clients, art directors, stylists, and models to create shared visions.

With a background in cinema, Alex possesses the ability to navigate and coordinate large teams effectively, ensuring that projects not only stay on track but also achieve the intended creative vision. His extensive experience ranges from studio work to outdoor adventures and everything in between.

He has shot campaigns for clients including Arcteryx, Tilley, and Section 35, with images published in Vogue, Complex, Forbes, Wired and The Guardian.

Featured work in this set is from two campaigns for Arcteryx, one for No Reception Club (a travel brand for parents) and one for Tuft and Paw (designer products for cats and the people who love them).

Bathed in the radiant glow of positive energy, the German photographer Anatol Gottfried meticulously crafts each image, ensuring that light, color, and composition dance in perfect harmony. With every shutter click, he weaves a sharp narrative, infusing his work with the essence of the human spirit. His photographs are not mere captures of moments; they are testaments to the profound beauty and resilience of the human experience.

When clients relinquish some control, they open the door to unexpected brilliance. Pleasantly surprised by the outcome, they can witness their vision transformed into something even more captivating. This symbiotic relationship is the cornerstone of effective campaigns. In an era of image overload, authenticity and distinctiveness are the keys to capturing attention. Storytelling, an art that defies formula, becomes Anatol's secret weapon.

As winter approaches, Anatol embarks on a journey to Cape Town, seeking inspiration and ready for your production to be executed amidst the summery skies. With exciting projects already in the pipeline, he eagerly anticipates the opportunities that 2024 will bring, armed with a collaborative spirit and a storyteller's touch.

Please visit his website and follow him on Instagram to see more of his work.

Anne-Marie Mueschke is a commercial photographer based in New York specialising in beauty, product, fashion, and food.

Recent projects include the Beekman 1802 x Nestlé Tollhouse collaboration, dpHUE’s hair care, Her Rock Jewelry diamond engagement rings and Kathleen Maeve’s Holiday collection.

She operates out of her studio, The Den.

"As we approach the festive season and gear up for 2024, it's time to elevate your brand's visual narrative with Brent Herrig Creative. Specialising in food, beverages, culinary lifestyle, and hotel hospitality photography and videography, we're here to transform your holiday concepts and future campaigns into visually resonating with audiences globally.

Our studios are based in the vibrant cities of London and New York, ideal for brands seeking creative flexibility. Our global reach is evident in our diverse portfolio, boasting successful collaborations with brands such as Koloa Rum, Baileys, Shake Shack, Diageo, Pepsi and many more.

At Brent Herrig Creative, along with his dedicated crew, understand that the essence of a brand lies in its story and the ability to connect. So in 2024 let us bring your narrative to life with stunning imagery or video that captures the warmth and joy of the moment. Our forward-thinking approach ensures that your brand stays ahead, visually captivating, and strategically sound.

We believe that creativity transcends geographical and conceptual boundaries.

Join us on this creative journey as we bring your holiday and 2024 campaigns to life. Reach out to Brent Herrig Creative today for your free consultation and let's discuss how we can make your brand's story visually unforgettable."

"I absolutely love what I do! The immense fulfillment I get from sculpting light to bring out the inner beauty of every product or subject I photograph is what keeps me constantly excited about photography.

I'm a massive fan of detail, color and simple compositions (if you couldn't already tell) and I specialise in product, liquids, and environmental portraiture.

In a very saturated market, I believe it's this passion of wanting to go the extra mile to get the very best out of what I'm shooting that sets me apart... but hopefully that's undeniably apparent in my work.

I was born and raised in Durban, South Africa. I grew up skateboarding, surfing and later found a passion for snowboarding which brought me to the incredible state of Colorado.

I enjoy a good laugh and a tasty craft beer after a long day of work (beer on short days too). I also thoroughly enjoy working with clients that are creative, enjoy their job as much as I do, and connect with my aesthetic. I'm lucky to live in beautiful Boulder, Colorado with my wife, cat and baby daughter."

"We are professional problem-solvers. It is a must in this industry, especially when dealing with the fluidity and transient nature of water.

Things never go 'right', but to make this manageable, one must change their understanding of the word 'right'. There is no right or left, up or down, salted or unsalted. Instead it is everywhere and nowhere, thus allowing a system of thought that is based in flexibility.

Let go and go with the flow."

Cameron Karsten is represented by The Gren Group.

Clinton Hussey is an award-winning commercial photographer specialising in conceptual, food, still life and, recently, motion. Since 1995, he has been creating distinctive editorial and advertising imagery for brand and magazine clients in his hometown of Vancouver and abroad.

Originally a design student at Vancouver’s Emily Carr College of Art & Design, Clinton stumbled into photography at first accidentally and then with conviction as he fell for its demanding mix of creativity and technical grasp—an intense relationship he recognised from watching his father, a musician, repair his instruments with surgical skill. Though not a musician himself, Clinton has earned both Grammy and Juno nominations for his album cover designs; his photography has won multiple National Magazine Awards, as well as honours from Lotus, Applied Arts, D&AD, City & Regional Magazine Association, the Printing Industry of America, Communication Arts, PDN/Nikon, and many others.

Today, Clinton is expanding into video, creating ad campaigns for clients such as A&W, Heinz, Sleeman and McDonalds. When he is not making pictures, he is building things, and spending time on the ocean and in the mountains with his wife, Amanda—also a photographer—and their two children.

David Ross is a sports and lifestyle photographer from the Central Coast, NSW, an energetic and passionate creative who thrives on team work and outcomes.

His ability to capture dynamic movement while highlighting specific details is a skill he has honed from years spent shooting high-paced sports. He creates clean, powerful images that move and inspire.

David has built his portfolio working with brands such as My Muscle Chef, Reebok, Puma, Under Armour, Rebel Sport and more.

With professional experience in production, photography and retouching, David has all ends of the creative scope covered.

New York City-based photographer Ellen McDermott and creative partner Bridget Sciales create imagery that instantly provokes the viewer into a time and space which is both intimate and visceral. Through refined lighting and composition product becomes objects of desire which immerses the viewer immediately and evokes emotion.

Ellen, a native New Englander, and Bridget a native New Yorker both hold BFA degrees and use their Fine Arts backgrounds to create passionate graphic interpretations which carry an ageless quality and drives messaging that is both provocative and effective.

“Throughout our careers together, we have partnered with clients as a driving force with digital pioneering and customer engagement, using new and emerging digital channels. The result is extremely well curated experiences in the era of digital immediacy; we translate our client’s retail standards and needs in the advertising and e-comm space that drives social commerce and leads digital innovation”.

The work can be seen in ad campaigns, digital content, magazines, books, corporate assignments and private collections throughout the United States, Europe, and Asia.

Clients include Ralph Lauren, RL Polo Brands, RL Fragrances, L’Oréal, Brooks Brothers, Chicos, One Kings Lane, Iconix Brands, Architectural Digest, Elle Décor, Cottages and Gardens, Christie's, Sotheby’s, and Smithsonian’s Cooper-Hewitt, among others.

Heath Robbins, a skilled photographer and director based in Boston, possesses a profound passion for capturing genuine moments in lifestyle photography. Whether he is on location or in his expansive 12,000 square-foot studio, Heath's creative process is distinguished by his meticulous attention to detail, ensuring the creation of authentic visual narratives.

Heath's portfolio seamlessly weaves together the aspirational with the relatable, showcasing his ability to collaborate and capture scenes that resonate with viewers. His dedication to his craft is evident in every frame, resulting in imagery that truly reflects the essence of everyday life.

Heath's commitment to fostering strong creative partnerships has earned him opportunities to work with a diverse range of clients, including prominent brands in various industries.

Noteworthy brands such as Ocean Spray, Staples, Panera, Jack Daniels and Hood have chosen to partner with Heath to craft resonant, impactful visual messages that leave a lasting imprint on people's lives, as well as the companies that serve them.

Over the last year, Jeffrey Carlson has been immersed in dynamic projects. Alongside capturing captivating stills campaigns, he has delved into the realm of directing. Among the standout achievements in the past 12 months include capturing the Canadian launch campaign of the Lexus TX, directing an exhilarating spot for Lexus F-Sport, and curating an image library that amplifies a multicultural representation for Cadillac.

In recent years, Jeffrey embarked on a transformation of his visual style. He adeptly transferred his profound expertise in studio lighting to outdoor settings, swiftly establishing himself as a leading force in the automotive domain.

His growing prowess has attracted top-tier clients such as Cadillac, Chevrolet, GMC, Lexus, and Volkswagen.

Jesse Smith, a seasoned photographer with over two decades of experience, is celebrated for his work across diverse photography styles. His forte lies in advertising, food, and lifestyle photography, where he excels in capturing genuine and authentic moments, whether with professional models or newcomers.

His extensive portfolio features collaborations with industry giants such as Qantas, Tourism Australia, Virgin Airlines, Caltex, AAMI, Cadbury, Subway, Taco Bell, Donut King, Gloria Jeans, Dulux, Ladbrokes, Tattersall’s and BCF.

A natural problem solver, there isn't an on-set complication Jesse hasn't conquered. In the air, underwater and on the ground, he’ll do anything for the shot, always delivering outstanding and unique results.

Matt Zugale calls the Philadelphia area home, but he is often on the road. In 2023, his work took him to New York, London, Miami, and more. Clients include a multi-billion dollar finance company, a global burger brand, a law firm, an international coffee brand, an upstart casket company, and an arts summer camp. They call on Matt to photograph their most important assets: people.

Matt’s improvisational and approachable nature is crucial to his work: this fosters collaboration with his subjects, and motivates clients to return year after year. This consistency establishes cohesive visual identities. The resulting images are warm, intimate, and honor the brands and people before his lens.

At the age of 18, Maurice developed an affinity for photography, initially sparked by his love for breakdancing. As he captured the rapid movements of the dancers, his passion for photography intensified, leading him to pursue it more seriously. Drawing inspiration from this vibrant culture, films, and fellow photographers, Maurice gradually transitioned from photographing dancers to specialising in high-end advertising photography for the creative industry.

Maurice is an exceptionally skilled and technically proficient photographer. Throughout his tenure in the advertising field, he has successfully completed numerous major campaigns, collaborating closely with art directors from renowned global agencies. His ability to transform ideas and sketches into tangible reality sets him apart.

Maurice embodies a strong work ethic and a penchant for both dedication and enjoyment. He thrives on infusing his work with energy and creativity, always striving to deliver exceptional results.

Nick is a photographer and director from England, now living on an island near Seattle. He is renowned for his cinematic global advertising campaigns and human-nature documentary projects.

Originally a wildlife scientist and biodiversity conservationist, Nick blends his passion for the natural world with the specific needs of global brands and Fortune 500 advertising clients including American Airlines, Barclays Bank, BMW, Four Seasons, Intel, Nespresso, and Uber.

Nick is as comfortable photographing hunter gatherers solo in Tanzania as he is shooting huge global advertising campaigns. Known throughout the industry as a gentle and immersive photographer, Nick brings an inclusive and thoughtful energy to all his projects allowing him to capture deeply emotional and iconic imagery that celebrates our connections to one another and the world all around us.

Pavel Hejný, a renowned advertising photographer and art director, is based in Prague but operates globally. Throughout his successful advertising career, he has been honored with numerous prestigious awards, including five Cannes Lions, two Golden Drum Grand Prix, the Andy Award, the Clio Award, and the esteemed Lucie Award for the best advertising photographer. He personally received the Lucie Award at Carnegie Hall in New York, adding to his impressive list of accolades.

His exceptional work can be found in the renowned Lürzer's Archive 200 Best Ad Photographers Worldwide publications, showcasing his talent and creativity.

With an extensive portfolio, Pavel collaborates with well-established production companies to offer comprehensive services to his clients, ensuring the utmost quality in his photographs. Whether working with local productions across the globe or remotely, he consistently delivers outstanding results.

Steve Buchanan discovered his passion for photography at the age of 14, while working at 7-Eleven, stocking shelves. It was a fateful moment when he noticed the label on the back of a roll of Kodak film, which read, "Take this film to your Kodak processor or develop it yourself using Kodak chemistry." The realisation that he could develop his own photos ignited a lifelong obsession.

Over the years, he has turned his lens toward subjects, ranging from mummies to machine guns. From cherished locations to unforgettable mishaps (like that time in the blast freezer), Steve has continuously sought innovative ways to capture the world's beauty.