directors & d.o.p.s
Mar 2017
Bedeschi Film
Milan
Giovanni Bedeschi is the founder and owner of Bedeschi Film. After graduating from Istituto d’Arte Beato Angelico art school in Milan, in 1980 he started his career in advertising working for various agencies including Ata, Bates and McCann. In 1991 he became Associate Creative Director at Saatchi&Saatchi and, in the same year, directed his first commercial for Neutro Roberts, chosen by Paul Arden for the Cannes 'New Talent Showcase' that year.
In 1992 Giovanni started his career as a director at NPA before moving to New Partner and BBE Politecne. In 1996 he began working as a freelancer in Mexico, the Middle East, Russia and the US.
In 2002, Giovanni opened his own production company, Bedeschi Film. He has won many awards including the Targa d’Oro for a film for the 2006 Turin Winter Olympics, the Art Directors’ Club Key Award, and the prestigious Addy Award for a Corona Beer commercial. Bedeschi Film won several Cannes Lions awards in 2016.
Giovanni is a fellow lecturer at Milan Brera Academy of Art and is currently working on his first feature film 'Pane dal Cielo'. National and international clients include Pastificio Rana, Efko, Giorgio Armani, Rovagnati, Banca Intesa, Discovery Real Time and Almaverde Bio, to name just a few.