FOOD & DRINK PHOTOGRAPHY & MOTION Jul 2020
Amsterdam: Johan Visschedijk
"Photography is more or less like ballet, the simpler it seems to be the more difficult it often is. I myself very much like ballet, and I am a huge fan of “keep it simple”. How cool is it that you can somehow stir emotions in someone: emotions can be equivalent to erogenous zones; giving the person a feeling of comfort and pleasure.
The avocado shot, which I did for a beauty brand, is as simple as the pasta shot with the fork, shot for a big supermarket in the Netherlands.
For SPA sparkling water, the photo is closer to an illustration - in all its complexity it is still simple and clean. That’s how I like it.
“Butter next to the fish” as we say in Dutch. It is similar to the American expression “Cash on the barrel”. I think I need to say no more.
At the moment I am working on some very interesting projects, which I hope I can show you in the next issue. In the meantime remember that I love to think along with you and my fees are always based on the project.
See you soon!
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