Estefano likes to give a look behind the scenes with his travel stories, he likes to show where the products come from. The name of his project is: “People behind Food”, as an indication that it is about the people behind the products that we buy every day.
The episode “People of the Salt fields", was for a supermarket chain, the reason was to give more attention to their in-house magazine, and promote the different kinds of “Fleur de Sel” in their stores.
In-house magazines are very popular, as airlines use them to promote countrries with stunning pictures, as well as create customer loyalty. Although airlines focus on destinations, hotels with a cosy atmosphere, you’ll end up at the end of the day with delicious food and drinks in fine restaurants. All influenced by images, as you eat with your eyes (first).
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