Anton Watts, Australian born director and content creator based between Los Angeles and London, has been working on some exciting projects over the past six months.

Anton’s not only shooting stills but has also been working as a director/ DP. One of his latest projects was with the Audi ETRON GT called “Sanctuary", which incorporates stills and a short film, which was shot out at El Mirage in California in collaboration with the Catapult team.

Anton and his team also shot the 2024 Toyota Hylander campaign which traveled them up to the Bay Area and north of San Fransico, also consisting of stills and video, which is coming soon.

Anton also collaborated on a short film with Catapult called "Red is the Fastest Color".

Australian born, photographer, director and content creator Anton Watts is based between Los Angeles and London.

Anton has been working on some exciting projects over the past six months. He is not only shooting stills, but also been working as a Director/ DP. One of his latest projects was for Porsche North America and for Pendry Hotel Los Angeles.

Take a look at his latest showreel.

Australian born, Los Angeles based Director/Photographer and content creator Anton Watts was recently commissioned by Ferrari to shoot the new Purosange on the epic Atlantic road in Norway.

After wrapping Ferrari, Anton travelled to Barcelona to spend a week shooting the Toyota Corolla GR Sport Hybrid campaign which incorporated lifestyle as well.

Australian born, Los Angeles-based photographer, director and content creator Anton Watts has been extremely busy during 2022 and has already started shooting in 2023.

Anton finished off the year shooting with Ferrari, Toyota, Lexus, Infiniti, Mercedes and Porsche.

Here’s some of the work and a little sneak peak at Ferrari. Anton also managed to squeeze in a personal project called 'ME BEFORE YOU'.

Australian born Los Angeles-based photographer, director and content creator Anton Watts has been extremely busy during 2022.

Starting off the year with Genesis GV60, 70 and 80 locally in Los Angeles, then Chevrolet trucks that took Anton and his team to Arizona for three weeks shooting the Silverado range, then the launch of the new Lexus RX in California, also taking him to Madrid for the European launch of the same car.

Next up was a Toyota Corolla lifestyle shoot  and a Rav 4 ad campaign in Barcelona, on to Ferrari in Norway shooting on the spectacular Atlantic Road and then over to the amazing Nurburgring in Germany.

To finish off the year, Anton worked with Mercedes, BMW, Infiniti, and Porsche. Most of these projects will be shown in 2023 due to their launch dates. Anton did manage to squeeze in a couple personal shoots though and here’s the story.

Anton is Australian and based in Los Angeles. He is an advertising photographer that specialises in cars and lifestyle, also directing projects that are hybrid, stills and video.

Here is a selection of some recent projects with Lexus, Genesis and Chevrolet.

Anton recently worked with Olympic athlete Miles Chamley-Watson on “The Power of Sanctuary” campaign with Hudson Rouge. Anton directed the four films and shot the stills for Lincoln Corsair.

Anton recently shot the “BORN FOR THIS” campaign for Toyota Tundra in California and then over to the east coast to shoot the Ferrari 812 Competizione for the 2021 Ferrari Year book.

More projects coming soon!

Anton has had an extremely busy 2021, working on multiple projects from practical to CGI and all including motion content.  

He also worked on a couple of personal projects, one of them called “Fall in Love, Not in Line” with a vintage Mercedes Benz.

Brands he partnered with were Cadillac, Lexus, Toyota, Nissan, Hyundai, Ferarri and Lincoln.

‘Fall in love not in line’ is a personal project of Anton's, which is both playful and edgy with an anti-establishment vibe. This story features two quirky models with tons of attitude, interacting with one another and the classic Mercedes 280 SL, in a manner that is believable and relatable to the viewer, although they hadn’t met before.

The Acura NSX Type S was shot for MullenLowe US at the amazing COTA track in Austin, Texas, with production by Ink & Oranges.

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Anton is represented in London by Catherine Collins. Follow Catherine on Instagram, Facebook, Twitter and LinkedIn.

Anton hit the ground running with multiple projects for 2021, all of them involving hybrid stills and video production. Now out of embargo, we can present some of the work. One of these projects was the code red shoot with the electric Lexus LF-Z for Team One where Anton directed both film and stills. The film incorporates heavy VFX combined with practical shooting, with a CGI component for the stills.

Additionally, Anton directed four films for the Infiniti QX55 shot in and around Downtown Los Angeles, again combining stills. 

In between, Anton shot a personal project with a Bugatti Chiron and completed a CGI project with Curve Digital for the Audi RSQ8.

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Anton is represented in London by Catherine Collins. Follow Catherine on Instagram, Facebook, Twitter and LinkedIn.

Since our last Cars and Landscape Spotlight in September, photographer, director and content creator Anton Watts has delivered multiple projects, with an obvious emphasis on CGI during the lockdown months we all found ourselves in.

First up was a CGI campaign with Team One for the Lexus ISF, followed by two CGI shoots with Saatchi for Toyota in San Francisco and Downtown LA. Anton also shot the new Acura MDX with Mullen in Lake Tahoe, and the Genesis GV80 with Innocean. Additionally with Innocean, Anton shot the stills campaign and directed the launch film for the all new 2021 Hyundai Tucson.

Anton finished the year with two more Code Red projects, again shooting stills and directing four films. These are currently embargoed, but will be shown in the next Spotlight.

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Anton is represented in London by Catherine Collins. Follow Catherine on Instagram, Facebook, Twitter and LinkedIn.

Inspired by the tradition of German expressionist cinematography, Anton created, directed and shot this film noir video and stills project in Berlin. Is the protagonist an assassin or merely delivering a bottle of champagne? Only the viewer can decide.

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Anton is represented in London by Catherine Collins. Follow Catherine on Instagram, Facebook, Twitter and LinkedIn.

In this full CGI Polestar1 project Anton collaborated with Curve Digital. The concept was to not only create a car in CG but to also create its environment. Anton supplied visual reference from Nordic locations, including tree types, islands, road shapes, and architectural designs.

One of the most important points was to create the correct type of light - Anton wanted to have the mist and mood of a Scandinavian morning. Curve approached this by experimenting with volumetric fog and various kinds of CG noise. This in combination with sun position generated the appropriate look.

Nick Limb, CEO of Curve said: "We loved the challenge of working on this project with Anton, and the beauty of using full CGI gave us the ability to control the light whilst retaining the delicacy of the mist/fog, which was essential for the final overall look and feel."

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Anton is represented in London by Catherine Collins. Follow her on Instagram, Facebook, Twitter and LinkedIn.

Announcing Infiniti’s 'Luxury should be lived in' campaign by Anton Watts in collaboration with Crispin Porter Bogusky.

Four cars: Q50S, QX50, QX60, QX80.

Four unique campaign stories: Best Man, Entrepreneur, Family Time, Night Owls, each with supporting video.

216 final shots, 145 hours of footage, 8 final films,12 shoot days, 23 locations in NYC, Montauk and Los Angeles, 15 talent, 29 crew.

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Anton is represented in London by Catherine Collins. Follow Catherine on Instagram, Facebook, Twitter and LinkedIn.

"Memorable advertising relies on the story. Its impact depends on how well that story is told."

Anton Watts reveals a major collaboration with Infiniti and Crispin Porter Bogusky in this, the first of the ‘Luxury Should Be Lived In’ campaign featuring the QX80.

Four different cars, four different ‘days in the life of’ stories, each with talent, together with eight supporting videos for social, soon to be released. The production took Anton to NYC, Montauk and Los Angeles.

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Anton is represented in London by Catherine Collins. Follow Catherine on Instagram, Facebook, Twitter and LinkedIn.

Anton Watts’s background in fashion photography and his long-standing commercial collaboration with Lexus led to his recent shoot for the new Lexus UX Crossover in NYC for the March issue of Essential Homme magazine.

Featuring model Ben Bowers from IMG, the shoot was styled by Terry Lu, with wardrobe and accessories by Sandro, Stella McCartney,  Ermenegildo Zegna, Chaos, Berluti, Hermes, Salvatore Ferragamo, Saint Laurent by Anthony Vaccarello, Tallia Orange, Boss, Breguet, Fendi and Bally.

The Mazda 3 launch was directed by Anton and shot in Budapest.

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Anton is represented in London by Catherine Collins. Follow her on Instagram, Facebook, Twitter and LinkedIn.

Anton Watts took time out of his hectic schedule in late 2018 to realise some personal work.

Boxing is a subject that has long captivated photographers, from the raw physicality of the athletes to the clothes, to the environment and to the mood of the sport.

Anton brought his characteristic cinematic approach to this story, creating a Havana-style fight club mood by casting a kick-boxing teacher / actor, and using a Mercedes 220 SE b and Arri lighting.  Atmospheric storytelling, pure and simple.

Other projects included Mazda (film and print launch), BMW, Bentley, Nissan and Hyundai.

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Anton is represented in London by Catherine Collins.

Anton Watts' latest project for Mercedes - AMG features the GLC 63 S. The location for the shoot in the Bloomfield Hills area of Detroit was a mid-century modern house designed by internationally renowned modernist architect, Glen Paulsen.

The film featured in this Spotlight is the launch campaign for the Acura NSX commissioned by Mullen. Introducing the new colour, thermal orange pearl, the first part of the film was shot and treated to look as if produced on a thermal camera, before the reveal to the actual launch colour.

Other projects include BMW 3, 4 and 5 Series, Ford Mustang, Hyundai Nexo and Veloster, and Subaru. 

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Anton is represented in London by Catherine Collins.

Anton Watts is one of 11 of the world’s leading photographers chosen to shoot Aston Martin’s most iconic cars for 'Aston Martin - The Book'. Anton shot the DB7 in Joshua Tree National Park, creating an edgy and sophisticated story which showcases the car's performance and design. Other contributors include Nick Knight, Jason Bell, Chen Man, Darren Heath, Bryan Adams, Kristian Schuller, Anton Corbijn, Greg White, Ellen von Unwerth and Rankin.

See the launch film and Anton’s spot below, for the full behind the scenes experience.

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Anton is represented in London by Catherine Collins. Follow Catherine on Instagram, Facebook, Twitter and LinkedIn.

"It’s exciting to kick off the New Year with recent projects including road tripping with and shooting for the super cool men's outdoor brand Walter Sky; more Hyundai for Innocean - this time Kona; the new Lexus LS shot in Italy in spring with, as usual, great clients, location and crew; and the awesome Tesla X and the super fast Roadster doing some high speed runs.

We’re also excited to finally be able to show the epic Tesla video Anton shot a few months back."

Follow Anton on Instagram. He is represented in Europe by Catherine Collins.

This latest work from Anton Watts features lifestyle for Elantra GT, shot in and around Los Angeles for Innocean Worldwide.

The Row video was a drone shot while on location at Lake Garda earlier this year.

Stay in touch by following Anton on Instagram and Facebook.

Anton is represented in Europe by Catherine Collins.

Highlights from Anton Watts' latest work include:

A dynamic campaign series for BMW M3 and M4, shot in Spain and Portugal in August 2016, and released in February 2017. Plenty of speed, drifting, sunsets, moody skies, and great collaboration with BMW, Serviceplan, Caspar & Co and Zoot.

Stay in touch by following Anton on Instagram and Facebook.

Anton is represented in Europe by Catherine Collins.

In this Spotlight Anton presents exciting new work from recent projects, including Lexus IS shot in Hamburg, a personal project of Nuno and his Series lll Land Rover shot in Portugal, Hyundai Elantra Sport shot in Los Angeles, Cadillac Escalade shot in NYC and Land Rover Discovery shot in California - more to come very soon.

Want more right away? Follow Anton on Instagram and Facebook.

Anton is represented in Europe by Catherine Collins.

Take a look at Anton's shots of Fast & Furious star Michelle Rodriguez piloting the new Jaguar F-Type SVR on a 200 mph run in the Nevada desert.

In Anton's words, “not a bad day in the office”.

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Anton is represented in Europe by Catherine Collins.

This Spotlight features a selection from recent shoots both in Europe and the US for Hyundai, Lexus, Tesla and Volvo.

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Anton is represented in Europe by Catherine Collins.

Featured in this Spotlight are new releases from Anton Watts' fashion shoot in Downtown LA.

Additionally, Anton has recently photographed Volvo XC90, Mercedes AMG GT S with a 50s Gullwing, Hyundai Sonata Hybrid, and Lexus RX both in the US and Europe.

Follow him on Instagram and Facebook to see more of his work.

Anton is represented in Europe by Catherine Collins.

In this Spotlight, Anton Watts features the launch photography for BMW M6 shot at the Yas Marina F1 circuit in Abu Dhabi. "It was challenging in temperatures of 40+ degrees, but a great collaboration with client and creative, Eve Scheermesser, and art director Stebastian Stabenau, Serviceplan."

He is also thrilled to continue his association with Lexus both in Europe and the US, with shoots for Tag:Belgium and Team One, as well as VW for Deutsch, Chevrolet for Spike DDB, Infiniti for Crispin Porter + Bogusky, Hyundai for Innocean, Lincoln for Hudson Rouge, and Land Rover for Onelife Magazine.

A highlight has been adding Tesla Motors as a client, with Anton shooting the Model S in Southern California. Be sure to check out his promo video for Acura for the NSX Supercar.

Follow Anton on instagram and Facebook for behind the scenes entertainment.